Marketing Forecast from Ad-ology

Auto makers and dealers have long relied on repeat business to drive a significant portion of their sales. But lately, more consumers are switching brands. These defections have caught the auto makers’ attention and they’re changing their promotional strategies to appeal to both old and new customers.

Welcome to the world of adolescence in online advertising. That’s the message from researchers at Collective. In the firm’s 5th annual Display Advertising Study, analysts point out that both marketers and agencies are adjusting their strategies with respect to display and social media as the online format evolves.

Ad-ology Research recently updated their Industry Marketing Insights report for Window/Door Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Restaurants have long offered take-out service. And consumers have made that option popular as they have sought ways to keep down their restaurant tabs during the recession. As the economy recovers, more restaurants are looking for new revenue streams. Many quick-serve and fast-casual operators are exploring catering and tweaking their marketing campaigns to reach a new segment of the population looking for the next level of convenience in food service.

With traditional brand loyalty on the decline, is there anything a marketer can do to improve consumer sentiment? The latest release from AMP Agency’s AMPlified Research Studies tackles the topic of brand loyalty. The results suggest that consumer purchases these days are based on a decision-making path that weaves through a lot of research. Marketers who manage their positions in the available research streams can also manage their sales outcomes.

At a time when well-known brands are trying to recover from the recession, marketers may look online for new ways to grow recognition and awareness. To date, marketers have used online ad budgets for direct response campaigns. But eMarketer analyst David Hallerman says marketers can improve their branding efforts by optimizing their use of the following types online display media.