Marketing Forecast from Ad-ology

While the economy is improving, the unemployment rate continues to exceed 9.5% and some experts predict that a healthy employment market may be 4 to 5 year away. News reports like this encourage consumers to continue looking for ways to save money. It’s all about the new thriftiness that many shoppers have embraced. And this thriftiness has led to higher rates of coupon use according to the 2020 NCH Coupon Fact Report, published by Valassis.

Many marketers believe that using a specific celebrity to sell their products or services may increase sales. Other companies are tempted to use outrageous ads to capture attention. Do these methods work or are they likely to backfire? Adweek Media and Harris Poll surveyed consumers on this topic and their findings indicate that consumer education and income make a difference when it comes to emotional reactions to advertising.

Ad-ology Research recently updated their Industry Marketing Insights report for Paving Contractors.

Medium and large-sized businesses have long allocated a significant part of their B2B marketing budgets to exhibitions. But the exhibition industry witnessed business declines in 2009 along with most other sectors of marketing-related activity. The Center for Exhibition Industry Research reports that the number of exhibitors, the number of attendees and the overall revenue at exhibitions have been in steep decline since 2007. In 2009, the industry saw a 12.5% drop.

Who knew that members of the Greatest Generation shop more frequently than any other age group? But they spend less during each trip and less overall than their younger counterparts. These are just a couple of the intriguing details discussed in Nielsen’s latest Generations report.

The continued upheaval in the new home market means builders are looking for every edge when it comes to increasing sales. Often, builders will advertise specific features in new homes and these days, home technology is one of the categories that more builders might consider promoting. The 8th Annual State of the Builder Technology Market Study released by the Consumer Electronics Association indicates there is “positive news in the home technology market.”