Marketing Forecast from Ad-ology

To counteract the rising accident rates of younger drivers, many states have enacted a graduated licensing system. Yet, it seems that a substantial percentage of drivers, both young and old, could use remedial education when it comes to the rules of the road. The 2010 GMAC Insurance National Drivers Test results indicate that the average score on a test regarding the rules of the road dropped from 76.6% last year to 76.2% this year.

Marketers may assume that once they’d snagged a customer, they can count on continued purchases. But that’s not always the case. Consumers have all sorts of reasons for purchasing and repurchasing products. And it turns out that consumers also display a range of loyalty behavior that is somewhat correlated with industry type.

As consumers spend more time online and interacting with their friends through social networks, a related industry is growing quickly and generating revenue for savvy marketers. It’s all about virtual goods. When consumers are playing online games or posting updates to their personal pages, they present a ready market. Operators such as Zynga are selling real-world pre-paid game cards that players can use to customize their online places. And then there’s always the option to buy an e-birthday greeting or e-flowers for friends. Analysts note that this industry was worth $1.6 billion in 2009.

Consumers are getting used to seeing digital video in public places. But exactly how many people are watching these videos? And how does place-based video compare with the reach of other media formats. Marketers need answers to these questions to help them shape future future media allocation plans.

Ad-ology Research recently updated their Industry Marketing Insights report for Beverage Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Last month, I highlighted how retail health clinics can increase patient loads by promoting both excellence of care and lower costs. The most recent Survey of Health from Deloitte indicates that retail health clinics are gaining acceptance by consumers – especially when they are seeking primary care services. About 15% of all consumers have visited a retail health clinic this year which is about 2% higher than the findings showed last year.