Marketing Forecast from Ad-ology

Virtual trade shows appeared to be poised to take over a bigger portion of the B2B marketing budget. In the past 2 years, B2B operators were looking for ways to cut costs and virtual shows certainly helped to keep the budget in line. But a new study points to a healthy return in expositions as B2B marketers apparently believe that some face-to-face marketing makes a big difference in generating sales.

Ad-ology Research recently updated their Industry Marketing Insights report for Baked Goods Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Financial advisors who target the senior market find themselves selling to a very worried group of consumers. A new group of consumers is beginning to move into the senior market – older baby boomers. As a result, financial advisors are evaluating the best way to reach out to prospective clients.

Ad-ology Research recently updated their Industry Marketing Insights report for Materials Recovery Businesses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Last week, we highlighted a study by LIM which characterized Millennials as being a group that enjoys shopping in traditional stores, especially for apparel and footwear. The study also indicated their reputation for heavily using technology may be overstated. But research from a different source indicates that marketers can reach Millennials with their online advertising messages as long as they use the right strategies.

U.S. consumers haven’t been going out to quick-serve restaurants (QSRs) in big numbers for breakfast. But several leading chains have identified the breakfast category as a key opportunity for growth. To generate more business and to steal market share from competitors, ad budgets are getting pumped up.