Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Embroidered Apparel Services.

The pending health care changes require costs savings to be realized throughout the system. One key player in the health care delivery channel is the retail health clinic. This sector has long promoted cost savings. While many medical professionals were concerned about the quality of care that would be delivered by these clinics, studies indicates that retail health centers are saving consumers and health insurance companies money and they are delivering a high level of care.

Marketers are under more pressure than ever to quantify the ROI for spending on everything from print ads to social network sites. The pressure to perform and lack of metrics is even more intense in the sponsorship industry. And the lack of demonstrated ROI may be one of the reasons that the industry witnessed a 28% drop in the asking price of sponsorship proposals last year. This drop includes both sports and non-sports.

After experiencing an average 7.7% drop in sales between 2008-2009 (from $178.6 billion to $164.9 billion), consumer electronics retailers now have a good reason to cheer. The early figures from the Consumer Electronics Association projected a 0.6% rise in sales in 2010. The better news is that the association expects spending on accessories to increase by 5% this year.

Transmedia storytelling has proven successful in media formats such as traditional books and videogames. Now entertainment marketers are moving to use this strategy to keep their audiences engaged as they promote new movies or TV shows. A report in Entertainment Marketing indicates that television and film studios are incorporating “transmedia” elements into their marketing — “developing interactive narratives that unfold online, via text messages and social network profiles, and even sometimes via real world interaction.”

What happens when a company gets too dependent on existing customers? Sales can stall. To make matters worse, companies in every sector, especially technology, suffered during the recent recession. To boost growth rates, investors will often press management to look for acquisitions that can provide speedy access to new product lines. This situation is currently playing out in the high tech universe.