Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Butcher Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months.

Unemployed Americans have been hearing for years that the path to a stable career can be found in the health care industry. The Department of Labor routinely advises that over 3 million jobs will be created in this sector in the next 8 years. Despite this positive news, almost half of surveyed high school students – the group that will make up the next generation of employees – do not plan to study for a career in health care or science.

Sales of branded consumer packaged goods have struggled during the recession. Anxious to save money, consumers have shifted their purchases to less expensive private label products. But what if the product’s packaging was more enticing or became a part of the product itself? Would sales increase?

The worst nightmare for any corporate IT department is a security breach. Most companies have erected firewalls to keep the bad guys from breaking into their network and stealing consumer data or other proprietary information. But there’s another threat to IT security and it comes from within. These days, more employees are using personal mobile devices to get the job done and they’re also accessing unauthorized applications via the company network.

The combination of the recession and technological advances have produced a new kind of shopper. Analysts at GfK Consumer say that nearly 1 in 3 (31%) of all U.S. consumers can now be considered an Xtreme Shopper. Marketers may begin targeting these shoppers with ad campaigns because the results could be especially lucrative.

Few consumers enjoy the process of filing an insurance claim relating to home damage. But accidents do happen and consumer sentiment about an insurance company is closely linked to how they are treated during the claims process. J.D. Power and Associates recently surveyed consumers who filed a homeowner’s claim to determine satisfaction levels and the likelihood of renewing with the same company. The company’s findings provide insight for insurers who want to acquire new customers and retain the ones they currently have under contract.