Marketing Forecast from Ad-ology

Highly touted electric cars will be rolling off the assembly lines later this year. And while consumers are intrigued by this new automotive category and have incentive to buy, thanks to a sizeable tax credit, they also have questions. The findings of a recent Consumer Electronics Association survey show that auto makers are likely to engage in educational ad campaigns to boost sales.

Marketers know that consumers want their vendors to be environmentally conscious and responsible. But there’s a big difference between claiming to be green and demonstrating the exact steps a marketer is taking to protect the environment. One growth area for marketers lately has been sustainable packaging. Worldwide, the market for sustainable packaging could be worth $142 billion by 2015.

Ad-ology Research recently updated their Industry Marketing Insights report for Medical Device Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the number of households with digital video recorders (DVRs) rises, more consumers are choosing when they want to watch their favorite shows. DVR penetration has reached a record number of home. Only about 5% of households use a standalone DVR such as a TIVO and the rest access the technology through equipment provided by their cable or satellite services. The new technology is allowing consumers more ways to watch TV and to access new kinds of programs.

Pundits have been predicting that the midterm election cycle this fall will boost the coffers of local radio and TV stations. There’s another sector that will witness increased advertising as well – online media. Experts are pointing to the online strategies employed by both President Barrack Obama and new Massachusetts Senator Scott Brown as evidence that a well-planned online media campaign leads to success.

The growing number of cooking channels on TV and shows devoted to chefs and food preparation and competition have opened a new opportunity for marketers looking to promote their products. But who is watching these shows and are these consumers motivated to buy the cookware and cookbooks they see on TV? Harris Interactive recently surveyed consumers on this topic.