Marketing Forecast from Ad-ology

Many formerly employed consumers may have decided that getting a job like the one they held before the recession may be close to impossible. For some, a fresh start has entailed opening their own business. Industry experts estimate that 25 million micro businesses – those with between 1 and 10 employees – operate across the country. These business owners are feeling positive about their future and they’re increasing their marketing efforts.

More marketers may soon be looking into cinema-based advertising. Who can blame them? Audiences are primed to enjoy a movie and, apparently, their good mood also makes them good prospects for advertisers.

The automotive dealer service department is an important source of revenue and a touch point that can increase customer loyalty when they’re ready to buy their next vehicle. But there’s been a shift in the automotive service industry. As a result, dealers will need to change who they are targeting with their advertising.

Banks are still feeling the pain from new legislation that limits the amount of money they can charge customers for some services. In addition, some banks have withdrawn from the mortgage market. These changes in the industry have left operators looking for new product lines, especially in investments and insurance.

Ad-ology Research recently updated their Industry Marketing Insights report for Garbage and Rubbish Removal Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Breweries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: