Marketing Forecast from Ad-ology

As marketers look for ways to connect with their customers, companies in some sectors are moving back into sports sponsorship in a big way. In particular, the automotive and financial services industries are expected to invest more heavily in this area.

As the business travel market picks up in 2012, service operators in this industry need to review what they are offering and how to appeal to prospective clients. New research shows that business travelers are increasingly comprised of a wide range of demographic groups. As a result, hotels and airlines must broaden the scope of their marketing.

Just when ad industry experts and observers have grown accustomed to talking about the effects of 3 screens – TV, PC and mobile phone – on consumers, things change. The Nielsen Company is now reporting on the fourth screen – the video exposure that occurs in out of home locations. These screens are increasingly prominentRead the Rest…

Mobile phone games continue to grow as a market force. Just recently, Rovio, publisher of the wildly popular game, Angry Birds, announced a new round of venture funding in the amount of $42 million.  And the firm’s executives reported that over 75 million versions of the game have been downloaded when both paid and ad-supportedRead the Rest…

Ad-ology Research recently updated their Industry Marketing Insights report for Canned Fruit and Vegetable Processors. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts believe both of these industries will be rolling out image campaigns in the next year.