Marketing Forecast from Ad-ology

Consumer goods companies have been spending a significant portion of their marketing budgets on trade promotions. Now that the economy is recovering and marketing budgets are being increased again, vendors are taking another look at trade promotion spending. At the same time, about 30% of companies say they plan to increase trade promotion this year. But do they know what they’re getting for their money? A new report jointly published by Consumer Goods and Cognizant sheds some light on this important topic.

Now that consumers are using the digital format for everything from music to photos to magazine content, they will be looking to access the data anywhere, from any kind of device. Currently, not all devices and data formats are compatible. B2B operators have more experience with this dilemma and many of them have begun shifting their content to the cloud. But most consumers are unaware of the benefits of this option which means marketers have some legwork to do.

TV continues to be an effective media format for marketers to reach consumers. After all, the average consumer watches 5 hours and 11 minutes of TV every day. But the amount and types of TV viewing vary widely by ethnic group. New information published on this topic by Nielsen can help marketers more effectively reach their target audiences.

As the recession fades, B2B operators that had slashed advertising and marketing are planning to increase those budgets this year. Some industries will put more money into marketing than others. And they’ll be measuring the returns on these investments carefully according to a new report from Forrester which was highlighted in a recent BtoBOnline column.

d-ology Research recently updated their Industry Marketing Insights report Information Security Vendors. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Local marketers, especially service providers, are focused on establishing an online presence with social media this year. And many of these operators are also upping the budget for search marketing. But what specifically should these small operators be promoting in their online campaigns to attract the attention and business of consumers? A new survey by WebVisible reveals that consumers want varying information depending on the type of professional they’re seeking to hire.