Marketing Forecast from Ad-ology

Consumers can’t spend all of their time connected to the Internet through their mobile devices. As consumers travel about, they make great targets for out of home advertising. Marketers are counting on reaching consumers through either DPN (digital place-based networks (DPN) or digital billboards & signage (DBB).

Ad-ology Research recently updated their Industry Marketing Insights report Dairy Product Marketers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Marketers in industries ranging from shoe stores to automotive services have launched loyalty programs to induce consumers to keep shopping with them. Many loyalty programs also offer marketers valuable insights into consumer behavior. But a newly released study finds consumers may be on the verge of reaching loyalty program burnout. Marketers will likely be taking steps to improve their programs to retain their more loyal customers.

Despite the lingering effects of the recession last year, many appliance manufacturers and retailers had reason to cheer. In 2010, sales were driven in large part by a well-publicized federally funded rebate program. States administered the actual rebates and the promise of getting a good deal lured many consumers into the market. As a result of that traffic, sales will probably not bump up again in this industry until later this year.

Ad-ology Research recently updated their Industry Marketing Insights report on Event Promoters. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The recession has been particularly unkind to one consumer group: Young college graduates. A significant number of 22-29 year olds who have graduated from college and work are still living at home with their parents. Identifying the attitudes and purchasing patterns of this demographic group, labeled the Boomerangs, can help marketers more successfully sell to them.