Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Electrical Supply Distributors. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Just when ad industry experts and observers have grown accustomed to talking about the effects of 3 screens – TV, PC and mobile phone – on consumers, things change. The Nielsen Company is now reporting on the fourth screen – the video exposure that occurs in out of home locations. These screens are increasingly prominent in restaurants, grocery stores and doctors’ offices and their rate of exposure is growing. Earlier this month, I reported that digital out of home ad spending will exceed $2 billion in the U.S. this year. In 2010, total out of home ad spending increased 5% to $6.1 billion.

As the busy travel season approaches, hotels are anxious to put heads in beds. With more consumers taking control of their own travel plans, hotel managers may decide that display advertising at online travel agent sites will not generate a sufficient yield. But research by Cornell’s School of Hotel Administration says otherwise.

Ad-ology Research recently updated their Industry Marketing Insights report for Document Management Operators. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Many medial channels are filling their space with reports about a recovering economy. Restaurant operators may be wondering how this news translates to their business as they look out on dining rooms that are less than full. While consumers are feeling somewhat better about their personal financial situations, they haven’t increased their spending on frequent restaurant excursions. The latest American Express MarketBriefing indicates there are steps restaurant operators can take to fill those empty seats.

For hockey fans, April means one thing – the Stanley Cup playoffs. The playoff season this year has started off well, attracting more TV viewers across markets nationwide. This means more marketers will be looking to buy up ad inventory during the next several weeks.