Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Metal Fabricators. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

One long-held notion has been that a recession ends when women begin spending again on cosmetics and toiletries. Based on rising sales of these products in the past year, the recession may well be behind us. But marketers in some categories are faring better than others and this situation may result in promotional shifts.

After emerging from one of the most difficult economic periods in U.S. automotive history, industry executives should have a positive outlook. Sales of domestic brands are up. Companies who accepted bailouts are paying back the government. And corporate restructuring has whittled down the number of brands and dealerships competing for business. Instead of feeling optimistic about the future, many executives have significant concerns – all of which will impact marketing over the next several years.

Ad-ology Research recently updated their Industry Marketing Insights report for Pizza Restaurants The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

There was good news and bad news printed in the Use of Medicines in the United States: Review of 2010 report. Just issued by the IMS Institute for Healthcare Informatics, the report notes that consumer spending on medication rose slightly in 2010. And the volume of medications consumed reflected a per capita decline. These trends have serious implications for the amount of advertising pharmaceutical companies will roll out this year.

After severely curtailing the corporate travel budget, many businesses are in no rush to fund requests for trips to visit clients or attend conferences. Instead, businesses and government agencies are turning to the latest technology to satisfy meeting needs. This new interest in video conferencing is expected to increase this year and IT vendors will be marketing a variety of solutions.