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	<title>Marketing Forecast from Ad-ology &#187; brand marketing</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Top Opportunities/Challenges Ahead for Materials Recovery Businesses</title>
		<link>http://www.marketingforecast.com/archives/16675</link>
		<comments>http://www.marketingforecast.com/archives/16675#comments</comments>
		<pubDate>Fri, 10 Feb 2012 18:07:26 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[materials recovery]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16675</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Materials Recovery Businesses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multitasking Millennials to be Targeted with More Creative Ads</title>
		<link>http://www.marketingforecast.com/archives/16662</link>
		<comments>http://www.marketingforecast.com/archives/16662#comments</comments>
		<pubDate>Fri, 10 Feb 2012 07:00:20 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[Millennials]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16662</guid>
		<description><![CDATA[Last week, we highlighted a study by LIM which characterized Millennials as being a group that enjoys shopping in traditional stores, especially for apparel and footwear. The study also indicated their reputation for heavily using technology may be overstated. But research from a different source indicates that marketers can reach Millennials with their online advertising messages as long as they use the right strategies.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QSRs to Boost Breakfast Marketing</title>
		<link>http://www.marketingforecast.com/archives/16638</link>
		<comments>http://www.marketingforecast.com/archives/16638#comments</comments>
		<pubDate>Thu, 09 Feb 2012 16:00:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[food and beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[QSR]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16638</guid>
		<description><![CDATA[U.S. consumers haven’t been going out to quick-serve restaurants (QSRs) in big numbers for breakfast. But several leading chains have identified the breakfast category as a key opportunity for growth. To generate more business and to steal market share from competitors, ad budgets are getting pumped up.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16638/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet Product Promotions to Rise in 2012</title>
		<link>http://www.marketingforecast.com/archives/16608</link>
		<comments>http://www.marketingforecast.com/archives/16608#comments</comments>
		<pubDate>Wed, 08 Feb 2012 16:00:55 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pet products]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16608</guid>
		<description><![CDATA[The popularity of the dog-related ads in this year’s Super Bowl proved that caring for the family pet will prompt consumers to open their wallets. But pet parents aren’t content to shop at one specific store. As a result, pet product suppliers will be rolling out more ad campaigns to increase their  market share.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top Opportunities/Challenges Ahead for Security Guard Industry</title>
		<link>http://www.marketingforecast.com/archives/16516</link>
		<comments>http://www.marketingforecast.com/archives/16516#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:35:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16516</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for the Security Guard Industry. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16516/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local Restaurants, Bars and Clubs Shift More Dollars to Digital</title>
		<link>http://www.marketingforecast.com/archives/16481</link>
		<comments>http://www.marketingforecast.com/archives/16481#comments</comments>
		<pubDate>Thu, 02 Feb 2012 07:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[local businesses]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16481</guid>
		<description><![CDATA[Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out  some kinds of local businesses - a behavioral pattern that has broad implications for media mix.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16481/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Banks to Increase Digital Media Efforts</title>
		<link>http://www.marketingforecast.com/archives/16419</link>
		<comments>http://www.marketingforecast.com/archives/16419#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:06:27 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16419</guid>
		<description><![CDATA[Few industries are experiencing the kind of negative pushback that consumers reserve for banks. If they're not looking over their shoulder in fear of a general economic collapse, consumers are concerned that their own personal financial situation is threatened. Executives at banks of all sizes understand they need to improve their image and communicate a message of stability and optimism this year. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Beef and Pork Wholesalers</title>
		<link>http://www.marketingforecast.com/archives/16383</link>
		<comments>http://www.marketingforecast.com/archives/16383#comments</comments>
		<pubDate>Fri, 27 Jan 2012 18:18:29 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[beef and pork wholesaler]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16383</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Beef and Pork Wholesalers. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16383/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grocers to Boost Prepared Food Promotion in 2012</title>
		<link>http://www.marketingforecast.com/archives/16341</link>
		<comments>http://www.marketingforecast.com/archives/16341#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:00:59 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[grocers]]></category>
		<category><![CDATA[industry marketnig insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16341</guid>
		<description><![CDATA[As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy  has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16341/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cruise Marketing Now a Year-Round Endeavor</title>
		<link>http://www.marketingforecast.com/archives/16326</link>
		<comments>http://www.marketingforecast.com/archives/16326#comments</comments>
		<pubDate>Wed, 25 Jan 2012 07:00:24 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[cruise]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16326</guid>
		<description><![CDATA[Despite the recent high-profile cruise ship disaster that took place off the coast of Italy, consumers will still be looking to book passage to their favorite destination. The industry has changed somewhat as a result of the recession and this has implications for marketing. Service providers looking to fill cabins may embark on some new types of promotion in 2012.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16326/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsorship Growth to Slip in 2012</title>
		<link>http://www.marketingforecast.com/archives/16300</link>
		<comments>http://www.marketingforecast.com/archives/16300#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:00:38 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[sponsorships]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16300</guid>
		<description><![CDATA[Sponsorship marketing continues to be a key wayfor marketers to reach part of their target audience. Whether it’s covering the cost of uniforms for the local baseball team or partnering with the local symphony to print programs, sponsorships can be a great way for a marketer to show community support. Will this marketing sector grow in 2012?]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16300/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges for HVAC Equipment Manufacturers</title>
		<link>http://www.marketingforecast.com/archives/16245</link>
		<comments>http://www.marketingforecast.com/archives/16245#comments</comments>
		<pubDate>Fri, 20 Jan 2012 18:31:37 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[construction/maintenance]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[HVAC equipment]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16245</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for HVAC Equipment Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16245/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organic Food Sales and Marketing on the Rise</title>
		<link>http://www.marketingforecast.com/archives/16195</link>
		<comments>http://www.marketingforecast.com/archives/16195#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:00:23 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16195</guid>
		<description><![CDATA[Consumers are concerned about what they eat and what they feed their children, but household budgets don’t always allow for paying a premium – whether it’s on branded or organic foods. After several difficult years during the recession, more consumers are paying extra to buy organic. In total, the industry is now valued at more than $28.6 billion.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16195/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Retailers Investing in Scent Marketing</title>
		<link>http://www.marketingforecast.com/archives/16181</link>
		<comments>http://www.marketingforecast.com/archives/16181#comments</comments>
		<pubDate>Wed, 18 Jan 2012 16:00:39 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[aroma]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[scent]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16181</guid>
		<description><![CDATA[Merchants have long been accustomed to appealing to consumers’ sense of sight and sound with both traditional and digital advertising. In the past few years, more marketers have been seeking to increase sales through the sense of smell. The latest research shows that a growing number of retailers are paying to have nebulizer technology distributed through their stores in order to create specific aromas.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16181/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Behavior Prompts Toy Marketers to Shift Strategies</title>
		<link>http://www.marketingforecast.com/archives/16174</link>
		<comments>http://www.marketingforecast.com/archives/16174#comments</comments>
		<pubDate>Wed, 18 Jan 2012 07:00:21 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16174</guid>
		<description><![CDATA[The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16174/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coupons Remain Key When Attracting Consumers to New Products and Services</title>
		<link>http://www.marketingforecast.com/archives/16161</link>
		<comments>http://www.marketingforecast.com/archives/16161#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:11:30 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16161</guid>
		<description><![CDATA[Traditionally, consumer packaged goods manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16161/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Smart Phone Marketers Planning 2012 Ad Blitz</title>
		<link>http://www.marketingforecast.com/archives/16155</link>
		<comments>http://www.marketingforecast.com/archives/16155#comments</comments>
		<pubDate>Tue, 17 Jan 2012 07:08:44 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[smart phones]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16155</guid>
		<description><![CDATA[Marketers in one of the fastest-growing consumer product categories will be funding ad campaigns and promotions at a blistering pace as they fight for market share this year. Some market watchers predict that Apple and Google are dominating the smart phone market. But competitors aren’t likely to yield so quickly as many operators understand that winning market share now could generate healthy revenue streams for decades to come.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16155/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges for Ag Equipment Dealers</title>
		<link>http://www.marketingforecast.com/archives/16111</link>
		<comments>http://www.marketingforecast.com/archives/16111#comments</comments>
		<pubDate>Fri, 13 Jan 2012 18:08:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[ag equipment dealers]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16111</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Ag Equipment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16111/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Insurers to Market Life Insurance as an Investment Tool</title>
		<link>http://www.marketingforecast.com/archives/16104</link>
		<comments>http://www.marketingforecast.com/archives/16104#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:00:21 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[life insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16104</guid>
		<description><![CDATA[If there’s one thing the ongoing economic crisis has taught consumers, it’s the importance of emergency cash reserves. But it can be difficult for consumers to justify setting aside cash when so many routine expenses come their way. Some insurance companies have decided that the best way to sell life insurance is to promote the dual benefit of the whole-life or permanent plans –  survivors get a payout as a death benefit and plan holders can tap the funds to cover cash emergencies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16104/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promotional Giveaways to Become a Larger Part of the Marketing Toolkit</title>
		<link>http://www.marketingforecast.com/archives/16098</link>
		<comments>http://www.marketingforecast.com/archives/16098#comments</comments>
		<pubDate>Fri, 13 Jan 2012 07:00:45 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[prizes]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16098</guid>
		<description><![CDATA[Developing an ad campaign using the latest technology and trendy tactics is certain to delight the go-getters at an ad agency or in the marketing department, but sometimes an enterprise has to turn to tried and true tactics to move products. In most cases, this means  promotional discounts and giveaways. Nothing gets consumers quite as excited as a freebie or deep discounts and this year, marketers will be using promotions in a variety of ways.]]></description>
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