Marketing Forecast from Ad-ology

Marketers know that consumers who possess smartphones make for an always-on target audience. But, not all consumers have smartphones yet. And, some marketers need to make an extra impression on consumers, especially when they are away from home.

Ad-ology Research recently updated their Industry Marketing Insights report for Cookie and Cracker Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Restaurants are still resorting to numerous marketing strategies to lure consumers back through their doors. One of the biggest trends this year has been the promotion of healthy foods. This technique is even being used by some quick service restaurants with varying success.

Common wisdom has long held that the most lucrative market for wineries and wine retailers is comprised of older consumers who can afford expensive bottles of their favorite varietal. But new research suggests that marketers should rethink their assumptions. It turns out that a significant number of Millennials are regular wine drinkers

Marketers may have more tools than ever before to employ when promoting their products and services. But, one key part of advertising has not changed. Businesses still need to target unique audiences and, as a result, they are turning to multiple formats even as they seek to focus on a more narrow niche.

Ad-ology Research recently updated their Industry Marketing Insights report for Delis/Sandwich Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: