Wineries to Target Millennials
Common wisdom has long held that the most lucrative market for wineries and wine retailers is comprised of older consumers who can afford expensive bottles of their favorite varietal. But new research suggests that marketers should rethink their assumptions. It turns out that a significant number of Millennials are regular wine drinkers
Marketers to Employ up to 7 Formats to Reach Target Audiences
Marketers may have more tools than ever before to employ when promoting their products and services. But, one key part of advertising has not changed. Businesses still need to target unique audiences and, as a result, they are turning to multiple formats even as they seek to focus on a more narrow niche.






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