Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Truck Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the auto industry continues to recover from the recession, dealers are looking for ways to increase sales. Some dealers are upselling clients on vehicles customized with accessories. And other dealers find that promoting the availability of parts is making a difference on where consumers ultimately purchase their vehicles.

Imagine being able to have your auto technician tell you what’s wrong with your car while it’s still parked in your driveway. This may soon be commonplace in auto service as manufacturers roll out remote vehicle diagnostics technology. Manufacturers are also preparing to introduce other vehicle technologies which will be heavily marketed as key selling points.

The Ad-ology Marketing Forecast video briefing is designed for strategic marketers:  Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research. The June 2011 Ad-ology Marketing Forecast features: Exclusive: Future New Car Buyers Financial Services Loyalty MarketingRead the Rest…

According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy is the most important factor in a new car purchase decision. Nearly one-third of consumers said the need for better gas mileage triggered their desire to buy a new car.

After emerging from one of the most difficult economic periods in U.S. automotive history, industry executives should have a positive outlook. Sales of domestic brands are up. Companies who accepted bailouts are paying back the government. And corporate restructuring has whittled down the number of brands and dealerships competing for business. Instead of feeling optimistic about the future, many executives have significant concerns – all of which will impact marketing over the next several years.