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	<title>Marketing Forecast from Ad-ology &#187; automotive</title>
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	<link>http://www.marketingforecast.com</link>
	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Auto Makers Shift Promotional Strategies to Improve Retention Rates</title>
		<link>http://www.marketingforecast.com/archives/16501</link>
		<comments>http://www.marketingforecast.com/archives/16501#comments</comments>
		<pubDate>Fri, 03 Feb 2012 07:16:38 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16501</guid>
		<description><![CDATA[Auto makers and dealers have long relied on repeat business to drive a significant portion of their sales. But lately, more consumers are switching brands. These defections have caught the auto makers’ attention and they’re changing their promotional strategies to appeal to both old and new customers.]]></description>
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		<item>
		<title>Ford, Hyundai Honored by Polk Automotive, Loyalty Rates Continue to Increase</title>
		<link>http://www.marketingforecast.com/archives/16210</link>
		<comments>http://www.marketingforecast.com/archives/16210#comments</comments>
		<pubDate>Wed, 18 Jan 2012 20:00:36 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16210</guid>
		<description><![CDATA[Ford Motor Company recently took top honors for the second year in a row during the 16th annual Polk Automotive Loyalty Awards.  Ford was a repeat winner in several categories; Hyundai was recognized for the first time.  Even though industry volumes have been down the past few years, loyalty rates have continued to increase.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Automakers to Promote Luxury Units and Leases in 2012</title>
		<link>http://www.marketingforecast.com/archives/16038</link>
		<comments>http://www.marketingforecast.com/archives/16038#comments</comments>
		<pubDate>Wed, 11 Jan 2012 07:03:57 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16038</guid>
		<description><![CDATA[Globally, automakers are expecting a strong 2012. Demand in the U.S., the world’s third largest market, will be solid, but outpaced by faster-growing economies. This year, U.S. automakers will likely be revving up their ad budgets to compete with international manufacturers who have set aggressive targets in the U.S. market and they’ll also be promoting luxury vehicles and lease financing.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16038/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Best of 2011: Gen Y to Account for Nearly 40% of Car-Buying Population by 2012; Influence Other Consumer Segments</title>
		<link>http://www.marketingforecast.com/archives/15682</link>
		<comments>http://www.marketingforecast.com/archives/15682#comments</comments>
		<pubDate>Thu, 29 Dec 2011 16:00:46 +0000</pubDate>
		<dc:creator>Faye Oney</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[generation y]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15682</guid>
		<description><![CDATA[By 2012, Gen Y consumers will account for approximately 40% of the car-buying population and represent a new breed of confident consumers who are independent, tech-savvy, engaged and demanding, according to a new survey by Deloitte.  Conducted in collaboration with The Eli Broad Graduate School of Management at Michigan State University, the survey indicates that<a href="http://www.marketingforecast.com/archives/15682">Read the Rest...</a>]]></description>
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		<title>Best of 2011: Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year</title>
		<link>http://www.marketingforecast.com/archives/15669</link>
		<comments>http://www.marketingforecast.com/archives/15669#comments</comments>
		<pubDate>Thu, 29 Dec 2011 10:00:03 +0000</pubDate>
		<dc:creator>Faye Oney</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[fuel economy]]></category>
		<category><![CDATA[gas mileage]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[smart phone]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15669</guid>
		<description><![CDATA[Consumers considering a new car purchase are interested in fuel economy, and interest in American brands is up, according to Ad-ology Research. Nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy<a href="http://www.marketingforecast.com/archives/15669">Read the Rest...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Auto Shoppers Poised to Make Luxury Cars and SUVs Growth Categories</title>
		<link>http://www.marketingforecast.com/archives/15521</link>
		<comments>http://www.marketingforecast.com/archives/15521#comments</comments>
		<pubDate>Wed, 14 Dec 2011 16:00:23 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15521</guid>
		<description><![CDATA[After years of penny-pinching because of general economic conditions and high gas prices, the American consumer might be ready to make a change when it comes to buying a car. Data shared by AutoTrader.com shows that luxury cars and SUVs are high on the interest list these days. As a result, auto dealers may adjust their promotional strategies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15521/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More Auto Dealers to Roll Out HDTV Ads</title>
		<link>http://www.marketingforecast.com/archives/14839</link>
		<comments>http://www.marketingforecast.com/archives/14839#comments</comments>
		<pubDate>Thu, 10 Nov 2011 16:05:10 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14839</guid>
		<description><![CDATA[With more consumers owning HDTV sets and more stations offering programming in this rich format, advertisers should be rolling out more ads to make their products and commercials look their best. For a while, the costs and complexity to shift to HD were prohibitive. But that has changed and industry experts predict that more local and regional marketers will be making the move to the HD format.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14839/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Economy Affects Parents&#8217; Spending for Teen Cars, Driving Expenses</title>
		<link>http://www.marketingforecast.com/archives/14382</link>
		<comments>http://www.marketingforecast.com/archives/14382#comments</comments>
		<pubDate>Tue, 18 Oct 2011 20:00:24 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14382</guid>
		<description><![CDATA[Sixty percent of American parents whose teenage children currently hold a license and nearly half of all parents (46%) say that the economic downturn has led them to cut back on saving for or spending on their child's driving, including the cost of a car and other related expenses, according to a new survey from Allstate.  Among all parents, when asked what they would spend on a car for their child, 57% say they would spend $5,000 or less, and 41% would spend more than $5,000.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14382/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Auto Dealers to Steer Marketing Dollars to Mobile</title>
		<link>http://www.marketingforecast.com/archives/14305</link>
		<comments>http://www.marketingforecast.com/archives/14305#comments</comments>
		<pubDate>Fri, 14 Oct 2011 07:00:24 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14305</guid>
		<description><![CDATA[If Google executives have it right, U.S. consumers will be accessing as much information through their smartphones as they do through computers by the middle of next year. This leaves marketers in the position of scrambling to catch up with tech-savvy computers. For auto dealers, the race is on to connect with consumers through their smartphones.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14305/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Continued Growth Expected for Lucrative Mobile Automotive Advertising Market</title>
		<link>http://www.marketingforecast.com/archives/14102</link>
		<comments>http://www.marketingforecast.com/archives/14102#comments</comments>
		<pubDate>Wed, 05 Oct 2011 07:00:51 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14102</guid>
		<description><![CDATA[Media companies and mobile marketing platform providers who gathered at the Borrell Associates Local Mobile Advertising Conference in Chicago this week, heard about the growing opportunity in the automotive sector. The good news is the automotive vertical market is growing quickly. The bad news is that competitors are entering the mobile space daily, competing to siphon off the flow of money that has been going to traditional media.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14102/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TV to Maintain Market Share in Auto Industry Media Mix</title>
		<link>http://www.marketingforecast.com/archives/13829</link>
		<comments>http://www.marketingforecast.com/archives/13829#comments</comments>
		<pubDate>Thu, 22 Sep 2011 07:00:09 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13829</guid>
		<description><![CDATA[Last month, I blogged on several reports that projected a fourth quarter spike in auto industry advertising. A recent post in TV News Check suggests there’s reason for optimism in 2012. All three source of auto ad dollars – manufacturers, dealer associations, and dealers – should increase their spending next year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13829/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>High Gas Prices Not Deterring Automotive Buyers From Choosing SUVs, Trucks</title>
		<link>http://www.marketingforecast.com/archives/13439</link>
		<comments>http://www.marketingforecast.com/archives/13439#comments</comments>
		<pubDate>Wed, 31 Aug 2011 19:08:19 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13439</guid>
		<description><![CDATA[Despite ever increasing gas prices, buyers still aren't changing their automotive preferences when it comes to choosing a new car.  According to AutoPacific's new "Fuel Price Impact Survey," many consumers still want trucks or SUVs, even in the face of higher gas prices than in summer 2010.  While small cars promise high fuel economy, only 16% of respondents said they plan to purchase one for their next vehicle.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13439/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New International Competitors to Rev Up U.S. Auto Market</title>
		<link>http://www.marketingforecast.com/archives/13408</link>
		<comments>http://www.marketingforecast.com/archives/13408#comments</comments>
		<pubDate>Wed, 31 Aug 2011 16:00:22 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13408</guid>
		<description><![CDATA[The U.S. auto market is just now recovering from the disaster in Japan earlier this year which affected parts and vehicle availability. In an earlier blog post this month, I highlighted a report that predicted a jump in auto industry advertising in the 4th quarter of this year as Japanese vehicle become available again. Within the next year,  U.S. auto makers will face competitors from a different region and the ad market is likely to experience changes as well.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13408/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Upcoming Auto Industry Share War Means More Advertising</title>
		<link>http://www.marketingforecast.com/archives/13194</link>
		<comments>http://www.marketingforecast.com/archives/13194#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:00:13 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13194</guid>
		<description><![CDATA[The earthquake disaster in Japan had profound effects on the U.S. auto industry earlier this year. But inventory levels are expected to return to normal this fall. This shift back to normalcy may also generate increased advertising as dealers will need to promote  fresh inventory and position themselves favorably against the competition.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13194/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Dealers and Manufacturers Marketing Small Car Leases</title>
		<link>http://www.marketingforecast.com/archives/12995</link>
		<comments>http://www.marketingforecast.com/archives/12995#comments</comments>
		<pubDate>Thu, 11 Aug 2011 07:00:26 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[leases]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12995</guid>
		<description><![CDATA[U.S. manufacturers have had a tough time competing in the subcompact car market. For the most part, major U.S. firms have struggled to build these cars with more expensive labor and production costs than their competitors. Some U.S. companies have tried to reduce costs by moving manufacturing to lower cost regions such as Mexico. But this year, Chevrolet plans to level the playing field in the subcompact car market with a new strategy.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12995/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carmakers to Return to Golf Sponsorships</title>
		<link>http://www.marketingforecast.com/archives/12676</link>
		<comments>http://www.marketingforecast.com/archives/12676#comments</comments>
		<pubDate>Mon, 25 Jul 2011 16:05:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12676</guid>
		<description><![CDATA[Earlier this month, I highlighted research showing the rise in consumer intent to purchase new vehicles (Ad-ology Research) and growth in ad campaigns by auto marketers (Borrell Associates). Automakers are taking no chances with their marketing strategy and are increasingly returning to sports sponsorships. This week brought news that luxury automakers are again sponsoring golfing events.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12676/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Auto Industry Advertising Rising in 2011</title>
		<link>http://www.marketingforecast.com/archives/12525</link>
		<comments>http://www.marketingforecast.com/archives/12525#comments</comments>
		<pubDate>Mon, 18 Jul 2011 07:00:43 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12525</guid>
		<description><![CDATA[Auto dealers enjoyed strong sales in 2010 and several surveys have found that consumer intent to purchase an auto in 2011 is rising. To fuel these higher sales, manufacturers and dealers are putting money into new ad campaigns. Some research shops report that dealers are being particularly aggressive about the resources they’re putting into online advertising this year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12525/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Forecast: Used Car Buyers, Smartphone Marketing, Fast Casual Promos</title>
		<link>http://www.marketingforecast.com/archives/12327</link>
		<comments>http://www.marketingforecast.com/archives/12327#comments</comments>
		<pubDate>Tue, 12 Jul 2011 18:10:10 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[fast casual]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[smart phone]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[used cars]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12327</guid>
		<description><![CDATA[The July Ad-ology Marketing Forecast includes exclusive data on used car buyers, plus smartphones+online marketing and trends in fast casual promotions. The Ad-ology Marketing Forecast video briefing is designed for strategic marketers:  Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12327/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities and Challenges Ahead for Truck Dealers</title>
		<link>http://www.marketingforecast.com/archives/12125</link>
		<comments>http://www.marketingforecast.com/archives/12125#comments</comments>
		<pubDate>Fri, 24 Jun 2011 18:12:36 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[trucks]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12125</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Truck Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		</item>
		<item>
		<title>More Auto Dealers/Service Departments Promoting Accessories/Installation</title>
		<link>http://www.marketingforecast.com/archives/12074</link>
		<comments>http://www.marketingforecast.com/archives/12074#comments</comments>
		<pubDate>Tue, 21 Jun 2011 07:00:53 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12074</guid>
		<description><![CDATA[As the auto industry continues to recover from the recession, dealers are looking for ways to increase sales. Some dealers are upselling clients on vehicles customized with accessories. And other dealers find that promoting the availability of parts is making a difference on where consumers ultimately purchase their vehicles.]]></description>
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		</item>
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