3 February 2012 0 Comments

Auto Makers Shift Promotional Strategies to Improve Retention Rates

Auto makers and dealers have long relied on repeat business to drive a significant portion of their sales. But lately, more consumers are switching brands. These defections have caught the auto makers’ attention and they’re changing their promotional strategies to appeal to both old and new customers.

18 January 2012 0 Comments

Ford, Hyundai Honored by Polk Automotive, Loyalty Rates Continue to Increase

Ford Motor Company recently took top honors for the second year in a row during the 16th annual Polk Automotive Loyalty Awards. Ford was a repeat winner in several categories; Hyundai was recognized for the first time. Even though industry volumes have been down the past few years, loyalty rates have continued to increase.

11 January 2012 1 Comment

Automakers to Promote Luxury Units and Leases in 2012

Globally, automakers are expecting a strong 2012. Demand in the U.S., the world’s third largest market, will be solid, but outpaced by faster-growing economies. This year, U.S. automakers will likely be revving up their ad budgets to compete with international manufacturers who have set aggressive targets in the U.S. market and they’ll also be promoting luxury vehicles and lease financing.

29 December 2011 Comments Off

Best of 2011: Gen Y to Account for Nearly 40% of Car-Buying Population by 2012; Influence Other Consumer Segments

Best of 2011: Gen Y to Account for Nearly 40% of Car-Buying Population by 2012; Influence Other Consumer Segments

By 2012, Gen Y consumers will account for approximately 40% of the car-buying population and represent a new breed of confident consumers who are independent, tech-savvy, engaged and demanding, according to a new survey by Deloitte.  Conducted in collaboration with The Eli Broad Graduate School of Management at Michigan State University, the survey indicates thatRead the Rest…

29 December 2011 Comments Off

Best of 2011: Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year

Best of 2011: Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year

Consumers considering a new car purchase are interested in fuel economy, and interest in American brands is up, according to Ad-ology Research. Nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economyRead the Rest…

14 December 2011 1 Comment

Auto Shoppers Poised to Make Luxury Cars and SUVs Growth Categories

After years of penny-pinching because of general economic conditions and high gas prices, the American consumer might be ready to make a change when it comes to buying a car. Data shared by AutoTrader.com shows that luxury cars and SUVs are high on the interest list these days. As a result, auto dealers may adjust their promotional strategies.

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