Marketing Forecast from Ad-ology » advertising http://www.marketingforecast.com Fast Forward Findings for Strategic Advertising+Marketing Fri, 10 Feb 2012 20:00:57 +0000 en hourly 1 http://wordpress.org/?v=3.3 Media Companies to Segregate Online and TV News Audience Data for Marketers http://www.marketingforecast.com/archives/16668 http://www.marketingforecast.com/archives/16668#comments Fri, 10 Feb 2012 16:03:28 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16668 http://www.marketingforecast.com/archives/16668/feed 0 Magna Global Forecast Shows Shift to Digital is not One-for-One http://www.marketingforecast.com/archives/16601 http://www.marketingforecast.com/archives/16601#comments Wed, 08 Feb 2012 07:26:45 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16601 http://www.marketingforecast.com/archives/16601/feed 0 Forecasters Say Interactive TV Market Slow to Develop http://www.marketingforecast.com/archives/16454 http://www.marketingforecast.com/archives/16454#comments Wed, 01 Feb 2012 16:14:17 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16454 http://www.marketingforecast.com/archives/16454/feed 0 To Halt ‘Showrooming’ Trend, Retailers Turn to New Promotional Tactics http://www.marketingforecast.com/archives/16448 http://www.marketingforecast.com/archives/16448#comments Wed, 01 Feb 2012 07:00:30 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16448 http://www.marketingforecast.com/archives/16448/feed 0 B to B Marketers Increasing Ad Budgets This Year http://www.marketingforecast.com/archives/16413 http://www.marketingforecast.com/archives/16413#comments Tue, 31 Jan 2012 07:00:32 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16413 http://www.marketingforecast.com/archives/16413/feed 0 Agencies Predict More Ad Spending in 2012 http://www.marketingforecast.com/archives/16391 http://www.marketingforecast.com/archives/16391#comments Mon, 30 Jan 2012 07:15:09 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16391 http://www.marketingforecast.com/archives/16391/feed 0 CPG Marketers to Spend Ad Budgets “Smartly” as Recession Lingers http://www.marketingforecast.com/archives/16377 http://www.marketingforecast.com/archives/16377#comments Fri, 27 Jan 2012 16:08:42 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16377 http://www.marketingforecast.com/archives/16377/feed 0 Marketers to Tweak TV Ads to Improve Likeability/Recall http://www.marketingforecast.com/archives/16232 http://www.marketingforecast.com/archives/16232#comments Fri, 20 Jan 2012 16:00:09 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16232 http://www.marketingforecast.com/archives/16232/feed 0 Business Owners to Increase Traditional Media Spend http://www.marketingforecast.com/archives/16121 http://www.marketingforecast.com/archives/16121#comments Mon, 16 Jan 2012 07:00:47 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16121 http://www.marketingforecast.com/archives/16121/feed 2 Technology Set to Amplify 2012 Marketing http://www.marketingforecast.com/archives/16070 http://www.marketingforecast.com/archives/16070#comments Thu, 12 Jan 2012 07:00:31 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16070 http://www.marketingforecast.com/archives/16070/feed 1 Automakers to Promote Luxury Units and Leases in 2012 http://www.marketingforecast.com/archives/16038 http://www.marketingforecast.com/archives/16038#comments Wed, 11 Jan 2012 07:03:57 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16038 http://www.marketingforecast.com/archives/16038/feed 1 Cinema Ads to Boost Recall of Marketers’ Major TV Ads http://www.marketingforecast.com/archives/16027 http://www.marketingforecast.com/archives/16027#comments Tue, 10 Jan 2012 16:08:09 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16027 http://www.marketingforecast.com/archives/16027/feed 0 Major Marketers Plan Changes for 2012 http://www.marketingforecast.com/archives/16014 http://www.marketingforecast.com/archives/16014#comments Mon, 09 Jan 2012 16:00:31 +0000 Kathy Crosett http://www.marketingforecast.com/?p=16014 http://www.marketingforecast.com/archives/16014/feed 0 Jewelers to Roll Out New Marketing Programs http://www.marketingforecast.com/archives/15956 http://www.marketingforecast.com/archives/15956#comments Thu, 05 Jan 2012 16:01:23 +0000 Kathy Crosett http://www.marketingforecast.com/?p=15956 http://www.marketingforecast.com/archives/15956/feed 0 Local Newspapers Bridge Connection Between Marketers and Small-Town Residents http://www.marketingforecast.com/archives/15949 http://www.marketingforecast.com/archives/15949#comments Thu, 05 Jan 2012 07:00:44 +0000 Kathy Crosett http://www.marketingforecast.com/?p=15949 http://www.marketingforecast.com/archives/15949/feed 0 Changing U.S. Lifestyles to Prompt Updated Marketing Strategies http://www.marketingforecast.com/archives/15900 http://www.marketingforecast.com/archives/15900#comments Wed, 04 Jan 2012 16:00:02 +0000 Kathy Crosett http://www.marketingforecast.com/?p=15900 http://www.marketingforecast.com/archives/15900/feed 0 Event Marketing to Grow in 2012 http://www.marketingforecast.com/archives/15856 http://www.marketingforecast.com/archives/15856#comments Tue, 03 Jan 2012 16:00:07 +0000 Kathy Crosett http://www.marketingforecast.com/?p=15856 http://www.marketingforecast.com/archives/15856/feed 0 B2B Enterprises to Return to ‘Tried and True Tactics’ in 2012 http://www.marketingforecast.com/archives/15834 http://www.marketingforecast.com/archives/15834#comments Fri, 23 Dec 2011 16:00:34 +0000 Kathy Crosett http://www.marketingforecast.com/?p=15834 http://www.marketingforecast.com/archives/15834/feed 0 Reduced Consumer Print Media Time to Lead to Lower Ad Spending for Channel http://www.marketingforecast.com/archives/15577 http://www.marketingforecast.com/archives/15577#comments Fri, 16 Dec 2011 16:09:30 +0000 Kathy Crosett http://www.marketingforecast.com/?p=15577 http://www.marketingforecast.com/archives/15577/feed 0 Direct Mail to Continue as a Preferred Channel http://www.marketingforecast.com/archives/15570 http://www.marketingforecast.com/archives/15570#comments Fri, 16 Dec 2011 07:00:52 +0000 Kathy Crosett http://www.marketingforecast.com/?p=15570 http://www.marketingforecast.com/archives/15570/feed 0