http://www.marketingforecast.com Fast Forward Findings for Strategic Advertising+Marketing Fri, 30 Jul 2010 17:30:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.marketingforecast.com/archives/6423 http://www.marketingforecast.com/archives/6423#comments Wed, 21 Jul 2010 07:08:08 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6423 http://www.marketingforecast.com/archives/6423/feed 0 Earlier this month, Schonfeld & Associates released its 2011 Advertising Ratios & Budgets forecast. Like other industry watchers, Schonfeld analysts expect to see an uptick in ad spending next year. Schonfeld predicts that companies will increase their advertising spending by 0.6% between 2010 and 2011. That increase would bump up the average ad-to-sales ratio for all industries in the Schonfeld study to 2.1%. http://www.marketingforecast.com/archives/6315 http://www.marketingforecast.com/archives/6315#comments Mon, 12 Jul 2010 16:00:31 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6315 http://www.marketingforecast.com/archives/6315/feed 0 When the Supreme Court ruled earlier this year that corporate entities had the right to contribute to political campaigns, industry experts expected the floodgates to open. So far, the data reported to the Federal Election Commission shows that independent spending has been more like a trickle instead of a gusher. http://www.marketingforecast.com/archives/6287 http://www.marketingforecast.com/archives/6287#comments Fri, 09 Jul 2010 16:00:56 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6287 http://www.marketingforecast.com/archives/6287/feed 0 On the heels of last week’s conservative outlook issued for TV stations by GroupM, a report in Broadcasting and Cable gives a more balanced view of the ad market in this sector. As we’ve been hearing all year, local TV stations say that auto advertisers are back. At the same time, spending on local elections will drive money through the doors in September and October. http://www.marketingforecast.com/archives/6242 http://www.marketingforecast.com/archives/6242#comments Tue, 06 Jul 2010 07:00:52 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6242 http://www.marketingforecast.com/archives/6242/feed 0 After several months of positive forecasts about the future of the U.S. ad market, GroupM came out with bad news at the end of June. The firm predicts ad spending in the U.S. will fall 1.3% in 2010. This drop will lower the market to $145 billion. http://www.marketingforecast.com/archives/6203 http://www.marketingforecast.com/archives/6203#comments Wed, 30 Jun 2010 16:00:16 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6203 http://www.marketingforecast.com/archives/6203/feed 1 The top 2 goals for CPG manufacturers this year are to improve profit margins (38%) and increase sales volume(34%). Producers of branded products have been hit especially hard by shoppers who are cutting costs and often purchasing less expensive store brands during the recession. CPG manufacturers market their new products directly to consumers, but their trade promotion efforts also make a difference for the bottom line. http://www.marketingforecast.com/archives/6110 http://www.marketingforecast.com/archives/6110#comments Thu, 24 Jun 2010 07:07:38 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6110 http://www.marketingforecast.com/archives/6110/feed 0 In the 1st quarter of 2010, the ad industry witnessed an increase of 5.1% compared to the same period in 2009. This growth may signal the end of the recession for media firms. According to Kantar Media, some industry sectors fared better than others. And not surprisingly, advertising rebounds are occurring more quickly in specific business segments. http://www.marketingforecast.com/archives/6089 http://www.marketingforecast.com/archives/6089#comments Wed, 23 Jun 2010 07:00:34 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6089 http://www.marketingforecast.com/archives/6089/feed 0 Yesterday, I blogged about how the traditional newspaper ad model isn’t dead yet. The same can be said for TV advertising. Industry watchers acknowledge that digital continues its crawl toward dominance and eventually this media format will overtake TV. But according to STRATA analysts, the TV ad model is still important. How long will TV retain the top position? http://www.marketingforecast.com/archives/6083 http://www.marketingforecast.com/archives/6083#comments Tue, 22 Jun 2010 16:00:59 +0000 Kathy Crosett http://www.marketingforecast.com/?p=6083 http://www.marketingforecast.com/archives/6083/feed 0 There are no shortages of reports predicting the end of the printed newspaper. And the doom and gloom has been widespread for nearly a decade. So why are the staff writers at The Economist feeling so optimistic about the future of the newspaper? http://www.marketingforecast.com/archives/5935 http://www.marketingforecast.com/archives/5935#comments Fri, 11 Jun 2010 16:00:18 +0000 Kathy Crosett http://www.marketingforecast.com/?p=5935 http://www.marketingforecast.com/archives/5935/feed 0 The authors of two recently published papers contend that media mix modeling (MMM) is growing more important. However, the data used in these models to measure the impact of one traditional media format – magazines – is not as accurate as it could be. The authors note that audience measurement has been an imperfect science when it comes to magazines. A single issue can be read over a period of weeks or months. But, in general, measurement occurs twice a year, regardless of whether a publication is printed weekly or monthly. http://www.marketingforecast.com/archives/5931 http://www.marketingforecast.com/archives/5931#comments Fri, 11 Jun 2010 07:00:59 +0000 Kathy Crosett http://www.marketingforecast.com/?p=5931 http://www.marketingforecast.com/archives/5931/feed 0 Experts generally believe that the U.S. and Canadian business marketplaces share similarities. If that is so, the Starch Information Sources Study sheds light on which media formats key business decision makers say are most useful. The findings echo what other studies have reported – the influence of the Internet continues to grow. For the first time, the Internet’s influence has surpassed all other sources.