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	<title>Marketing Forecast from Ad-ology &#187; adology</title>
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		<title>Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights</title>
		<link>http://www.marketingforecast.com/archives/4727</link>
		<comments>http://www.marketingforecast.com/archives/4727#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:49:37 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[outside agency]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

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		<description><![CDATA[Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.

According to the 2010 Ad-ology Research Attitudes on Agencies report released today at the American Association of Advertising Agencies (AAAA) Transformation 2010 conference, after cost, marketers tend to choose agencies based on creative capability and quality of previous work.]]></description>
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		<title>New Study Shows Need for Banks, Financial Services to Market Online</title>
		<link>http://www.marketingforecast.com/archives/3902</link>
		<comments>http://www.marketingforecast.com/archives/3902#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:00:12 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Research]]></category>

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		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More Consumer Spending logothan one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
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		<title>Higher Education Survey:  College Web sites Biggest Media Influence for 18-24 year olds</title>
		<link>http://www.marketingforecast.com/archives/3327</link>
		<comments>http://www.marketingforecast.com/archives/3327#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:58:22 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[university]]></category>

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		<description><![CDATA[More than 40% of recently surveyed 18 to 24 year olds said a college or university Web site was the most influential media when choosing a college.  Social networks were also influential, cited by a quarter of that demographic in the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Real Estate Survey:  Social Media Influences Real Estate Services Choice for Higher-income Consumers</title>
		<link>http://www.marketingforecast.com/archives/3257</link>
		<comments>http://www.marketingforecast.com/archives/3257#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:35 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3257</guid>
		<description><![CDATA[Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery</title>
		<link>http://www.marketingforecast.com/archives/3147</link>
		<comments>http://www.marketingforecast.com/archives/3147#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:43:38 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3147</guid>
		<description><![CDATA[Traditional media influenced more than 30 percent of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers.  The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Ad-ology Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal</title>
		<link>http://www.marketingforecast.com/archives/3070</link>
		<comments>http://www.marketingforecast.com/archives/3070#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:45:52 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[lease]]></category>
		<category><![CDATA[purchase]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3070</guid>
		<description><![CDATA[Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers.  The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Banking Survey: Social Media, Online Video Influences Bank Choice for 18 to 24 years olds</title>
		<link>http://www.marketingforecast.com/archives/2763</link>
		<comments>http://www.marketingforecast.com/archives/2763#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:19:59 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2763</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More than one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
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