Marketing Forecast from Ad-ology

The U.S. economy is having a tough time: Spending is down, jobs are being lost, and necessity costs are on the rise. As a business leader, how can you successfully navigate your company through the storm?

“Cold-calling isn’t rocket science.” That’s the title of a recent article by Colleen Francis, founder and president of Engage Selling Solutions.

Got 30 minutes? That’s all it takes to create a lead-generation blueprint, according to author Mike Gospe.

Did you know that over half of advertisers are not satisfied with their agencies and the average agency-client relationship lasts only two years?

In my last post, I discussed the importance of observing your client or prospect’s office.

Despite the ease and comfort of shooting off an email, a personal phone call is still considered the best way to follow up with a prospect after a meeting.