Marketing Forecast from Ad-ology

E-mail: Another wonderful tool at our fingertips to generate new business. But are you going about sending sales-related e-mails the wrong way? Sadly, many people are, including a particular salesperson who “cold” e-mailed Jim Logan, blogger at B2B Rainmaker.

Despite the influx of new ways to communicate with clients (e-mails, blogs, etc.), a personal phone call still remains a powerful way to stay in touch. Along with this great communication tool comes the not-so-fun possibility of having to leave a voicemail message.

Even though the word “Sales” is a dirty word in the Ad Agency world, here are a few basic sales tips that will help your new business efforts this year.

A recent article on RainToday lists five unexpected places where you may snag new-business leads.

New business can spring from anywhere: A cold call, networking at an industry event, or even from the competition.

Lead generation not quite up to par? Maybe it’s time for an audit!