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	<title>Marketing Forecast from Ad-ology &#187; ad-ology</title>
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		<title>Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights</title>
		<link>http://www.marketingforecast.com/archives/4727</link>
		<comments>http://www.marketingforecast.com/archives/4727#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:49:37 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[outside agency]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4727</guid>
		<description><![CDATA[Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.

According to the 2010 Ad-ology Research Attitudes on Agencies report released today at the American Association of Advertising Agencies (AAAA) Transformation 2010 conference, after cost, marketers tend to choose agencies based on creative capability and quality of previous work.]]></description>
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		<slash:comments>10</slash:comments>
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		<title>New Study Shows Need for Banks, Financial Services to Market Online</title>
		<link>http://www.marketingforecast.com/archives/3902</link>
		<comments>http://www.marketingforecast.com/archives/3902#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:00:12 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3902</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More Consumer Spending logothan one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ad-ology Forecast: More than a Quarter of U.S. Small Businesses Plan to Spend on Online Video,  Social Media Marketing in 2010</title>
		<link>http://www.marketingforecast.com/archives/3706</link>
		<comments>http://www.marketingforecast.com/archives/3706#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:00:07 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3706</guid>
		<description><![CDATA[Small business owners are hoping to engage customers in new ways in 2010. Twenty-eight percent of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans.  Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Real Estate Survey:  Social Media Influences Real Estate Services Choice for Higher-income Consumers</title>
		<link>http://www.marketingforecast.com/archives/3257</link>
		<comments>http://www.marketingforecast.com/archives/3257#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:35 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3257</guid>
		<description><![CDATA[Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>New “Marketing Forecast” iPhone App and Web site Focus on Advertising and Marketing Projections</title>
		<link>http://www.marketingforecast.com/archives/2118</link>
		<comments>http://www.marketingforecast.com/archives/2118#comments</comments>
		<pubDate>Thu, 13 Aug 2009 16:43:02 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2118</guid>
		<description><![CDATA[Ad-ology Research announced today the availability of the Marketing Forecast iPhone application and a new Web site for the advertising and marketing industry.

The Marketing Forecast iPhone application is designed to keep strategic advertisers and marketers up-to-speed on industry research, news, and trends. It provides a continuous stream of marketing and consumer insights from Ad-ology Research and other top research firms.]]></description>
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		<title>New Ad-ology Study: Reduced Advertising During Recession Negatively Impacts Consumer Perception</title>
		<link>http://www.marketingforecast.com/archives/1223</link>
		<comments>http://www.marketingforecast.com/archives/1223#comments</comments>
		<pubDate>Wed, 13 May 2009 14:13:40 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1223</guid>
		<description><![CDATA[More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.]]></description>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>CMO Survey: Budgets Holding Up; Performance, Efficiency &amp; Insight are Key Mandates</title>
		<link>http://www.marketingforecast.com/archives/753</link>
		<comments>http://www.marketingforecast.com/archives/753#comments</comments>
		<pubDate>Tue, 17 Mar 2009 13:19:04 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[cmo council]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=753</guid>
		<description><![CDATA[Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.

]]></description>
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		<slash:comments>1</slash:comments>
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