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	<title>Marketing Forecast from Ad-ology &#187; ad-ology research</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Ad-ology Forecast: More than a Quarter of U.S. Small Businesses Plan to Spend on Online Video,  Social Media Marketing in 2010</title>
		<link>http://www.marketingforecast.com/archives/3706</link>
		<comments>http://www.marketingforecast.com/archives/3706#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:00:07 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Small business owners are hoping to engage customers in new ways in 2010. Twenty-eight percent of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans.  Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.]]></description>
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		<title>Higher Education Survey:  College Web sites Biggest Media Influence for 18-24 year olds</title>
		<link>http://www.marketingforecast.com/archives/3327</link>
		<comments>http://www.marketingforecast.com/archives/3327#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:58:22 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[university]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3327</guid>
		<description><![CDATA[More than 40% of recently surveyed 18 to 24 year olds said a college or university Web site was the most influential media when choosing a college.  Social networks were also influential, cited by a quarter of that demographic in the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery</title>
		<link>http://www.marketingforecast.com/archives/3147</link>
		<comments>http://www.marketingforecast.com/archives/3147#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:43:38 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3147</guid>
		<description><![CDATA[Traditional media influenced more than 30 percent of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers.  The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Ad-ology Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal</title>
		<link>http://www.marketingforecast.com/archives/3070</link>
		<comments>http://www.marketingforecast.com/archives/3070#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:45:52 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[lease]]></category>
		<category><![CDATA[purchase]]></category>

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		<description><![CDATA[Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers.  The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Banking Survey: Social Media, Online Video Influences Bank Choice for 18 to 24 years olds</title>
		<link>http://www.marketingforecast.com/archives/2763</link>
		<comments>http://www.marketingforecast.com/archives/2763#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:19:59 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2763</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More than one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
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		<title>Home Maintenance Survey:  Nearly 30% Higher-Income Consumers are Influenced by Social Media</title>
		<link>http://www.marketingforecast.com/archives/2684</link>
		<comments>http://www.marketingforecast.com/archives/2684#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:41:08 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[consumer research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2684</guid>
		<description><![CDATA[Nearly 30% of higher-income consumers said social media influenced their choice of home maintenance or repair services, a markedly higher percentage than other income groups.  The Ad-ology Research study also found this group had notably high reports of recent maintenance services performed.]]></description>
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		<title>Ad-ology Insights Podcast: Media Influence on Healthcare Choices</title>
		<link>http://www.marketingforecast.com/archives/2248</link>
		<comments>http://www.marketingforecast.com/archives/2248#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:57:45 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[podcast]]></category>
		<category><![CDATA[ad-ology research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2248</guid>
		<description><![CDATA[The latest Ad-ology Insights video podcast, focuses on key findings from Ad-ology’s Media Influence on Consumer Choice of Health Care Choices including key findings on how information and advertising from online, traditional, and social media influence consumer choice of  hospitals, pharmacies and other health care topics.]]></description>
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		<title>Nearly 40% of Recent Hospital, Urgent Care Patients Influenced by Social Media</title>
		<link>http://www.marketingforecast.com/archives/891</link>
		<comments>http://www.marketingforecast.com/archives/891#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:00:34 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Marketers]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=891</guid>
		<description><![CDATA[Social media influenced nearly 40% of recent hospital or urgent care center patients, with 25 to 34 year olds reporting the most influence (53.2%), according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>42% of Eyeglass, Contact Lens Buyers Research Using Online, Traditional Media Before Purchase</title>
		<link>http://www.marketingforecast.com/archives/860</link>
		<comments>http://www.marketingforecast.com/archives/860#comments</comments>
		<pubDate>Tue, 07 Apr 2009 19:48:54 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[demograhics]]></category>
		<category><![CDATA[eye care]]></category>
		<category><![CDATA[optical]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=860</guid>
		<description><![CDATA[Forty-two percent of recent eyeglass and contact lens buyers report influence from online media, the same percentage as traditional media, revealing the increasing power of the Internet on purchase decisions, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Study: Women More Likely to Choose Pharmacy by Location, Convenience</title>
		<link>http://www.marketingforecast.com/archives/808</link>
		<comments>http://www.marketingforecast.com/archives/808#comments</comments>
		<pubDate>Thu, 26 Mar 2009 01:09:18 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=808</guid>
		<description><![CDATA[Sixty-eight percent of women choose a pharmacy based on convenience/location compared to only 48% of men, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Putting all your eggs in one basket</title>
		<link>http://www.marketingforecast.com/archives/620</link>
		<comments>http://www.marketingforecast.com/archives/620#comments</comments>
		<pubDate>Wed, 28 Jan 2009 16:37:56 +0000</pubDate>
		<dc:creator>Johnny Northwood</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[edge on competition]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=620</guid>
		<description><![CDATA[If you've been making your bread-and-butter from the Sports industry, and that industry falls victim to hard times, you need to "Get Smart, Fast" in some of the other 370+ business out there.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase</title>
		<link>http://www.marketingforecast.com/archives/454</link>
		<comments>http://www.marketingforecast.com/archives/454#comments</comments>
		<pubDate>Mon, 01 Dec 2008 20:14:37 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=454</guid>
		<description><![CDATA[Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were influenced<a href="http://www.marketingforecast.com/archives/454">Read the Rest...</a>]]></description>
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