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	<title>Marketing Forecast from Ad-ology &#187; Small Business Insights</title>
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		<title>Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses</title>
		<link>http://www.marketingforecast.com/archives/15690</link>
		<comments>http://www.marketingforecast.com/archives/15690#comments</comments>
		<pubDate>Fri, 30 Dec 2011 10:00:53 +0000</pubDate>
		<dc:creator>Faye Oney</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[living social]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15690</guid>
		<description><![CDATA[Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previous<a href="http://www.marketingforecast.com/archives/15690">Read the Rest...</a>]]></description>
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		<title>Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses</title>
		<link>http://www.marketingforecast.com/archives/15132</link>
		<comments>http://www.marketingforecast.com/archives/15132#comments</comments>
		<pubDate>Tue, 29 Nov 2011 15:00:29 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[living social]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15132</guid>
		<description><![CDATA[Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Don&#8217;t Get Left Behind: The Newest Marketing Trends in Small Business</title>
		<link>http://www.marketingforecast.com/archives/10568</link>
		<comments>http://www.marketingforecast.com/archives/10568#comments</comments>
		<pubDate>Wed, 16 Mar 2011 12:00:37 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10568</guid>
		<description><![CDATA[What are U.S. small business owners thinking about their sales, advertising, online/mobile marketing, and social networking? What do they have to do to stay at the top of their customer&#8217;s mind? Ad-ology&#8217;s Small Business Marketing Forecast answers these questions and reveals insight into how business owners can tackle these challenging markets. C. Lee Smith, President<a href="http://www.marketingforecast.com/archives/10568">Read the Rest...</a>]]></description>
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		<title>Optimistic Small Businesses Plan Increased Ad Spend for 2011</title>
		<link>http://www.marketingforecast.com/archives/9507</link>
		<comments>http://www.marketingforecast.com/archives/9507#comments</comments>
		<pubDate>Tue, 18 Jan 2011 18:32:05 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[small business SMBs]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9507</guid>
		<description><![CDATA[Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology's 2011 Small Business Marketing Forecast.  This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009.
]]></description>
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		<title>U.S. Small Businesses Plan to Spend More on Online, Video and Mobile Marketing in 2011</title>
		<link>http://www.marketingforecast.com/archives/9290</link>
		<comments>http://www.marketingforecast.com/archives/9290#comments</comments>
		<pubDate>Mon, 10 Jan 2011 15:00:57 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[forecast]]></category>
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		<category><![CDATA[online]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9290</guid>
		<description><![CDATA[Small business owners are increasingly optimistic overall and nearly half (46%) plan increased marketing spending in 2011, up from 29% who planned increases in 2010. These businesses are committing more resources to online marketing and show increased interest in newer marketing methods such as online video and mobile marketing.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Search Spending by SMBs Increases</title>
		<link>http://www.marketingforecast.com/archives/6620</link>
		<comments>http://www.marketingforecast.com/archives/6620#comments</comments>
		<pubDate>Wed, 04 Aug 2010 07:03:54 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6620</guid>
		<description><![CDATA[Small businesses continue to invest in online search advertising. The most recent report from WebVisible shows that the typical small business spent about $2,231 in Q2 2010, or about 1.4% more than was spent in the previous quarter. This spending level translates to nearly $9,000 spent on search annually by individual small businesses.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Local Market Research Website Brings Focused Insights to Entrepreneurs, Small Businesses</title>
		<link>http://www.marketingforecast.com/archives/6052</link>
		<comments>http://www.marketingforecast.com/archives/6052#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:55:50 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[economic gardening]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6052</guid>
		<description><![CDATA[Ad-ology Research announced today a new how-to website and series of video briefings, both designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com  and its companion video briefing Local Marketing Minute feature trends, forecasts and opportunities specific to local business. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6052/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Businesses to Increase Branding/Lead Development in 2010</title>
		<link>http://www.marketingforecast.com/archives/4753</link>
		<comments>http://www.marketingforecast.com/archives/4753#comments</comments>
		<pubDate>Fri, 05 Mar 2010 07:00:57 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4753</guid>
		<description><![CDATA[Earlier this week I blogged about how more small businesses are turning to social media to cut their marketing costs and increase their connection with consumers. This is just one strategy that small businesses owners plan to take in 2010 as they struggle to emerge from the deep recession. A Forbes study finds that small business owners plan to apply the difficult lessons they’ve learned in the past year.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>More Small Businesses Turning to Social Media</title>
		<link>http://www.marketingforecast.com/archives/4699</link>
		<comments>http://www.marketingforecast.com/archives/4699#comments</comments>
		<pubDate>Wed, 03 Mar 2010 07:04:22 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4699</guid>
		<description><![CDATA[If consumers are spending more time online and the bottom line of small businesses keeps getting squeezed, many owners are drawing the same conclusion: Marketing via social media makes sense. The findings of the Small Business Success Index™ (SBSI), jointly carried out by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business indicate that the rate of social media use in the small business arena doubled between 2008 and 2009. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4699/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Small Businesses to Increase Keyword Counts in Search Marketing</title>
		<link>http://www.marketingforecast.com/archives/3834</link>
		<comments>http://www.marketingforecast.com/archives/3834#comments</comments>
		<pubDate>Tue, 22 Dec 2009 07:06:28 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3834</guid>
		<description><![CDATA[A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3834/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Businesses to Decrease Use of Banner Ads, TV and Radio in 2010</title>
		<link>http://www.marketingforecast.com/archives/3752</link>
		<comments>http://www.marketingforecast.com/archives/3752#comments</comments>
		<pubDate>Wed, 16 Dec 2009 07:06:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3752</guid>
		<description><![CDATA[Last week I highlighted WebVisible’s report on the increased use of search marketing by small businesses. Another research concern, VerticalResponse also reported that search engine marketing will be a key 2010 expenditure for smaller operators. And according to VerticalResponse, small business owners are planning a number of budget cuts to traditional media formats next year.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad-ology Forecast: More than a Quarter of U.S. Small Businesses Plan to Spend on Online Video,  Social Media Marketing in 2010</title>
		<link>http://www.marketingforecast.com/archives/3706</link>
		<comments>http://www.marketingforecast.com/archives/3706#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:00:07 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3706</guid>
		<description><![CDATA[Small business owners are hoping to engage customers in new ways in 2010. Twenty-eight percent of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans.  Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3706/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Small Business Predicted to Increase Online Search Marketing</title>
		<link>http://www.marketingforecast.com/archives/3669</link>
		<comments>http://www.marketingforecast.com/archives/3669#comments</comments>
		<pubDate>Thu, 10 Dec 2009 07:00:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3669</guid>
		<description><![CDATA[Small businesses are continuing to invest in online search marketing campaigns to reach new and existing clients. According to WebVisible’s 2009 Q3 Report on the State of Small Business Online Advertising small business owners upped their search marketing by 91% between the third quarter of 2008 and the third quarter of 2009. What accounts for this huge increase?]]></description>
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		<slash:comments>2</slash:comments>
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