Marketing Forecast from Ad-ology

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previousRead the Rest…

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

What are U.S. small business owners thinking about their sales, advertising, online/mobile marketing, and social networking? What do they have to do to stay at the top of their customer’s mind? Ad-ology’s Small Business Marketing Forecast answers these questions and reveals insight into how business owners can tackle these challenging markets. C. Lee Smith, PresidentRead the Rest…

Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009.

Small business owners are increasingly optimistic overall and nearly half (46%) plan increased marketing spending in 2011, up from 29% who planned increases in 2010. These businesses are committing more resources to online marketing and show increased interest in newer marketing methods such as online video and mobile marketing.

Small businesses continue to invest in online search advertising. The most recent report from WebVisible shows that the typical small business spent about $2,231 in Q2 2010, or about 1.4% more than was spent in the previous quarter. This spending level translates to nearly $9,000 spent on search annually by individual small businesses.