BELLINGHAM, Washington – Ad-ology Research announced today a new how-to website and series of video briefings, both designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com and its companion video briefing Local Marketing Minute feature trends, forecasts and opportunities specific to local business.

The LocalMarketResearch.com website is updated twice daily with the latest insights, challenges and opportunities, and news for local small and medium-sized businesses. These include: Franchise owners, restaurants, independent retailers, and regional chains or companies that sell in a small number of markets.

“Not every brand is global or national, in fact, many businesses are truly local and get most of their sales from customers who are physically nearby,” said C. Lee Smith, president and CEO of Ad-ology Research. “These types of businesses often face unique marketing challenges and need specialized research to help them be successful,” Smith said.

The Local Marketing Minute video briefing focuses twice each month on one topic and how small businesses and small business marketers can use customer insights and marketing insights to grow business. They are also available for download through Apple iTunes.

Ad-ology Research announced this new resource during the 8^th annual International Economic Gardening Conference, sponsored by Ad-ology. Economic Gardening is a type of economic development that focuses government resources on the growth of local entrepreneurs and small businesses.
About Ad-ology Research

Ad-ology Research (www.ad-ology.com) analyzes key marketing and advertising trends in over 440 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology is also a research partner for the 2010 American Advertising Federation’s National Student Advertising Competition. Ad-ology Research is a division of Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989.

Editor’s Note: The Ad-ology trade name should be hyphenated in all printed references. All other trade names are property of their respective owners and do not constitute nor imply an endorsement.

PRESS CONTACT:
Michelle O’Brien
(614) 794-0500 ext. 100
pressrelations@ad-ology.com

The Ad-ology Insights video briefing is designed for strategic marketers:  ad agencies, in-house marketers, media buyers+sellers, business owners. Features include industry trends, consumer insights+exclusive data from Ad-ology Research and other top sources.

The May 2010 Ad-ology Insights features:

• Mirren New Business Conference wrap-up
• CMO Council State of Marketing report
• Industry Marketing Insights: Landscaping & Lawn Services

Link to the podcast through ad-ology.com and the Ad-ology Research channel on YouTube. Or, subscribe on iTunes. It’s free, and the podcast will automatically update on your iPod or iPhone when new editions are published.

Fifty-seven percent of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa, according to Ad-ology Research. Get more stats from this report in the Ad-ology Insights podcast #19.

The Ad-ology Insights video podcast is for strategic marketers – including ad agencies, in-house marketing departments, media buyers and sellers and small business owners – and features forecasts,  industry trends, consumer insights and exclusive data from Ad-ology Research.

Watch this  podcast on YouTube, or click HERE. You can also subscribe via YouTube, or search for Ad-ology Insights on iTunes and watch or subscribe there.

The Ad-ology Insights video podcast is for strategic marketers – including ad agencies, in-house marketing departments, media buyers and sellers and small business owners – and features forecasts,  industry trends, consumer insights and exclusive data from Ad-ology Research.

The latest podcast, Episode #21, focuses on key findings from Ad-ology’s Media Influence on Consumer Choice of Travel Choices. This EXCLUSIVE survey reveals how information and advertising from online, traditional, and social media influence consumer choice of travel and vacation services as well as local attractions.

Click on the Play button in the podcast image in the center column to watch the latest podcast on YouTube, or click HERE. You can also subscribe via YouTube, or search for Ad-ology Insights on iTunes and watch or subscribe there.