Marketing Forecast from Ad-ology

One way for consumer products goods companies, especially those operating in the food industry, to increase sales is to launch new products or product extensions. This phenomenon can be particularly important for companies filling a niche.

Approximately half of Americans are worried about losing their jobs. Are you one of them? Executive sales coach Keith Rosen recently wrote the first article of an eight-part article series on how employees can keep their jobs in this rocky business climate.

Companies operating in traditionally unpopular industries may believe they have no chance to improve their reputations in the consumer’s mind.

There are few bright spots in the housing market these days but spring is the traditional time for homeowners to list properties and for real estate agents to roll out ad campaigns.

A recent Rain Today article caught my eye because of a unique metaphor employed by the author.

As businesses engage in planning for their future, workforce planning services seek to fill the talent management niche. Workforce planning encompasses identifying and managing the talent pool necessary to help employers meet their goals.