Marketing Forecast from Ad-ology

The healthy food-eat local trend has caught the attention of state legislators.

E-mail: Another wonderful tool at our fingertips to generate new business. But are you going about sending sales-related e-mails the wrong way? Sadly, many people are, including a particular salesperson who “cold” e-mailed Jim Logan, blogger at B2B Rainmaker.

At first glance, one of the CMO Council’s Marketing Outlook questions appears to deliver “Bad News” for a lot of hard working Ad Agencies. “What agency changes do you plan to make in 2009?”

Manufacturers and consumer products companies have traditionally engaged in TV ad campaigns or coupon programs when they market directly to consumers.

Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.

Spring is traditionally a time for homeowners to assess which indoor and outdoor repair and maintenance projects they’ll be undertaking during the warm weather months but this year’s economy may change the nature of home improvement spending.