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25 March 2009 Comments Off

An Acronym to Sell By

LOL. BRB. ROTFL. Among many others, these acronyms have crept into our daily lexicon. I recently came across a blog post by Dave Brock, a sales consultant, who introduced me to a very important acronym in the sales industry: WIIFM.

25 March 2009 Comments Off

CMO Council: Management Marching Orders

In the military, there is a term used for the perceptual understanding of the leaders complete objective.  It is called Commanders Intent.  The function of Commanders Intent is to “fill in the missing pieces” between the starting point and the boss’ desired objective.  For example,  if your boss tells you to “generate new business,” heRead the Rest…

25 March 2009 1 Comment

Shift from Bottled Water Boosts Demand for Filtration Systems

Between concerns over the environment, disputes about the chemical bisphenol A (BHA), and budgetary constraints, bottled water is no longer flying off the shelves of local retailers.

24 March 2009 Comments Off

History Repeating Itself

History Repeating Itself

Financial managers looking for an oracle might want to start listening to Chuck McKay.

23 March 2009 Comments Off

The New Consumer Pledge

As the stock markets seemed to find a bottom last week and may move laterally rather than down for a while, consumers are pledging to limit spending – not just for next year or the year after – but for the next five years.

20 March 2009 Comments Off

Targeting Women Golfers

As the spring sports season gears up, golfers will be reaching into their closets for their clubs and heading out to the links.

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