Marketing Forecast from Ad-ology

Dateline: Day before Thanksgiving, 4:45pm The cellphone rings… on the other end, a regional manager of Cinnabon — you know, the wildly-addicting cinnamon rolls?  He was calling to discuss a letter that  my girlfriend had Emailed to them the day prior.  On Saturday, we had a less-than-acceptable situation at one of their locations. She stewedRead the Rest…

As I’ve mentioned previously on this blog, I have a hard time just sitting through any sort of sales presentation and listening to the pitch. I find myself constantly taking notes about the presentation itself, rather than focusing on the product or service at hand. Today was no different. I was fortunate enough today toRead the Rest…

Sticking with issues of selling in the service industry, I link you today to a wonderful piece from RainToday.com that gets into this issue a bit deeper than I did on Monday. It’s pretty simple to see that one of the biggest problems in solid lead generation — when you don’t have a tangible productRead the Rest…

As I continue to work on my small business marketing efforts, I’m always on the lookout for interesting insights that may help me to see different ways of ‘getting the word out’ about what I do.  As anyone who sells anything knows, it’s not always a black-and-white effort to attract serious leads. Over the weekend,Read the Rest…

This is one of my hot-button issues… coming on too strong in the sales process. I imagine that we’ve ALL done it at some point in our careers. Hopefully, most of us have figured out that this is not the right way to approach selling. Reading through this wonderful piece from Duct Tape Marketing, JillRead the Rest…