Marketing Forecast from Ad-ology

If travel and tourism is facing a difficult market, it might be a good idea for destinations to differentiate themselves. One way to increase business is to tap into the family reunion market. Here are a few statistics on the average reunion:

The elevator speech is an old-school staple of selling. The brief why-you-should-buy-from-me speech is likely a part of every salesperson’s arsenal of business development tools, but a new quick pitch is on the scene.

The national business headlines may contain dire warnings about big losses for big banks, but there’s no shortage of business folks who want to start new banks. The Federal Reserve is so interested in helping new banks, especially minority-owned institutions that it recently launched its Partnership for Progress program.

With physicians facing potential cuts in Medicare payments and increased costs related to health information privacy and insurance claims processing it’s no surprise that some are looking in new directions to raise revenue. One business model garnering increased attention is concierge or boutique medicine.

The best way to get an answer is to ask a question. But, the trick is to ask the right questions to get the answers you’re seeking.

Despite the turmoil in the financial markets, fundraising by private equity firms is only off 3% when comparing first quarter 2008 to first quarter 2007. A closer look at the details of where private equity firms place their money reveals important clues for agencies preparing to land new business.