Marketing Forecast from Ad-ology

Online comments and product reviews influenced 65% of U.S. adults who recently used a diet or weight loss program, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

Earlier this year, trend watchers predicted a rapid rise in businesses serving the green energy markets. E-records were projected to be another hot trend. And just this month,Reinier Evers at Trendwatching.com highlights the rapid growth of businesses that offer ways to enforce “foreverism” between consumers and between consumers and businesses: Think Twitter and LinkedIn. Trend watching certainly makes a great topic for blog posts and speculative conversation about where we’re headed culturally but what is really going on in the world of business formation?

Is your agency experiencing the so-called “necessary paranoia” that is raging through the industry?

It’s no secret that small businesses are the engine that drives the U.S. economy. The entrepreneurs who start small businesses must match a great product or service with salespeople and marketing campaigns in order to succeed. But who are these entrepreneurs?

While nationalized health care remains on the political agenda at the presidential level, a working system could be years in the making. Meanwhile, both consumers and businesses need access to affordable health insurance plans. But the situation is growing more dire as a result of the economic contraction.

Every industry has its myths about what it takes to be successful, and sales are no different. President of Stevens Consulting Group Drew Stevens reveals what he believes to be major sales myths on his blog.