Marketing Forecast from Ad-ology

Consumers and businesses are not taking appropriate measures to protect their computer equipment from hackers or identity thieves. Those are the survey findings from the NationalCyber Security Alliance. Part of the problem may be genuine confusion about the function and purpose of firewalls and spam filters as the following survey results indicate.

It’s no secret that casino revenues are down across much of the nation. Lottery ticket operators may also find themselves in the same position and may need to increase advertising to boost sales.

Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer WebRead the Rest…

Grocery manufacturers and retailers are building up their programs to reach shoppers as they stroll store aisles. Nearly 29% of manufacturers and 60% of retailers now have specific employees and programs dedicated to this purpose and marketers intend to increase their spending in this area.

How much do you really know about networking?

The US Department of Agriculture recently demonstrated its commitment to the future of farmers markets with a $3.5 million grant. The grant was made to specific state and local agencies as well as to individual farmers markets. In all cases, the recipients are expected to use the funds to ‘establish, expand and promote farmers markets.’