Marketing Forecast from Ad-ology

The outlook for the salon and spa industry was up slightly in the second quarter, according to the Professional Beauty Association’s Performance Index, which surveys 700 salons and spas nationwide. The outlook for the salon/spa industry improved in the second quarter, as the Professional Beauty Association’s Salon/Spa Performance Index registered a solid gain.

New research in a forthcoming issue of the Journal of Marketing Research suggests that during times of the day when consumers are tired or worn out, exposure to advertising can increase the confidence consumers have about their attitudes about an advertised brand – and those with positive feelings might be more inclined to make a purchase.

As social networking grows increasingly pervasive, more employers are utilizing these sites to screen potential employees. Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, up considerably from 22% in 2008. Another 11% plan to start using social networking sites for screening.

E-reader adoption is on the increase, and they continue to pique interest among consumers, but according to a new report from leading market research company The NPD Group there is still some consumer convincing to be done.

Measuring ROI (return on investment) for advertising and marketing expenditures has never been easy. But as budgets and sales shrink, manufacturers continue to look for ways to prove that their promotional tactics are working. Consumer Goods Technology recently analyzed which type of manufacturers have the most success with specific trade promotion strategies. Their findings might surprise you, or at least lead you to adjust your plans.

The latest Media Influence on Consumer Choice, cover Hair & Spa Services shows that 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa.