Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for TV/Electronics Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* HDTVs are poised for large growth: While 65% of U.S. homes have HDTVs (compared to 13% in 2009), more homes are now purchasing HDTVs as secondary sets.
* Advertisers should take note of consumers’ interest in online shopping for electronics: Approximately 49% of consumers shop for electronics via the Internet, an 8% increase from 2005.
* A future opportunity for these retailers is demand for 3D TVs: 25% of U.S. online adults plan to buy a 3DTV within three years.

Ad-ology Research recently updated their Industry Marketing Insights report for Colleges, Universities, and Professional Schools. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Traditionally, colleges and universities target the young adult population. However they also extend programs to adult learners through continuing education and online programs. These programs are expected to expand after 2010, which is when the demographic dip in the number of traditional college-age students will occur.
* Increases among first-time full-time enrollment in colleges/universities/trade schools in 2008 Hispanics (+15%).
* Only about 38% of veterans used education benefits in 2007-08, but that is expected to increase due to the Post-9/11 Veterans Educational Assistance Act of 2008 that went into effect in August 2009.

As consumers continue to shift their attention to new media and as more outlets become available, marketers have expressed concern about dilution of ad effectiveness. After all, how much media can a consumer engage with on a daily basis? Studies that measure effectiveness and dilution often neglect to account for a key fact: Today’s consumers are more likely to multi-task than ever before.

According to a new study for Glassesshop from EnjoyVisionLife, wearing a pair of glasses not only can make young people more stylish, it can make them look smarter. On average, two thirds of the participating children said they thought that kids wearing glasses looked smarter than kids do not wear glasses. 57% of the participants said they thought kids with glasses appeared to be more honest. Both kids with and without glasses thought kids who wear glasses looked smarter.

Ad-ology Research recently updated their Industry Marketing Insights report for Kitchen Supply/Cookware/Gourmet Stores.

Approximately 69% of all American adults – fully 88% of internet users – have gone online to get help with personal economic issues that have arisen in the recession and to gather information about the origins and solutions to national economic problems.