Marketing Forecast from Ad-ology

One way to help your clients find new business is to target new residents in the community. Though the overall percentage of US residents who move has dropped somewhat in the last decade, millions of consumers continue to pull up stakes and relocate.

As you search for new clients in 2009, consider pinpointing geographic regions and business categories that have not been hit as hard as others by the economic contraction.

Even though the word “Sales” is a dirty word in the Ad Agency world, here are a few basic sales tips that will help your new business efforts this year.

Businesses have embraced the Software As A Service (SaaS) model for several years now so it’s no surprise that software service providers are now targeting consumers, especially in the lucrative health care information market.

I’m not sure when it happened, but soon after we stopped using the term “Sales”, we stopped “Selling”. So now, we are a community with something to sell, without “Salespeople”… Which makes us a community with something to “Buy”. I’m sure I don’t have to tell you that there are a lot fewer Buyers, out there.

January often marks the start of job searches for consumers and fresh hiring plans by employers. Firms typically turn to existing employees or personal networks to find new hires and the legal profession is no exception. If those options don’t yield a respectable candidate pool, many legal firms turn to the next best option when it comes to hiring: