Marketing Forecast from Ad-ology

If your clients are hesitant to launch a new marketing campaign because of the down market, you might be able to convince them to share the costs of a co-branding campaign.

Agencies need to step up to the plate and lead. That was the message delivered by Marc Goldstein, Group M’s CEO-North America at the 4A’s Media Conference.

If your clients are telling you that it is useless to advertise because nobody is shopping, point out to them, as Time magazine columnist Sean Gregory explains, that consumers are still shopping: Differently.

Vitamins and prescription medications may be among the items consumers will not give up during tight economic times.

Despite the influx of new ways to communicate with clients (e-mails, blogs, etc.), a personal phone call still remains a powerful way to stay in touch. Along with this great communication tool comes the not-so-fun possibility of having to leave a voicemail message.

Nursing homes, the form of institutionalized care most frequently associated with group basket weaving and creamed chicken dinners, are undergoing a revolution.