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	<title>Marketing Forecast from Ad-ology &#187; Other</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Top Opportunities/Challenges Ahead for Physical/Occupational Therapists</title>
		<link>http://www.marketingforecast.com/archives/15303</link>
		<comments>http://www.marketingforecast.com/archives/15303#comments</comments>
		<pubDate>Thu, 01 Dec 2011 21:41:13 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[physical/occupational therapists]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15303</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Physical/Occupational Therapists. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Get Left Behind: The Newest Marketing Trends in Small Business</title>
		<link>http://www.marketingforecast.com/archives/10568</link>
		<comments>http://www.marketingforecast.com/archives/10568#comments</comments>
		<pubDate>Wed, 16 Mar 2011 12:00:37 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10568</guid>
		<description><![CDATA[What are U.S. small business owners thinking about their sales, advertising, online/mobile marketing, and social networking? What do they have to do to stay at the top of their customer&#8217;s mind? Ad-ology&#8217;s Small Business Marketing Forecast answers these questions and reveals insight into how business owners can tackle these challenging markets. C. Lee Smith, President<a href="http://www.marketingforecast.com/archives/10568">Read the Rest...</a>]]></description>
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		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Auto Service Centers</title>
		<link>http://www.marketingforecast.com/archives/9943</link>
		<comments>http://www.marketingforecast.com/archives/9943#comments</comments>
		<pubDate>Thu, 03 Feb 2011 21:40:19 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[auto service centers]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9943</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Auto Service Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: The weak economy is affecting the way owners care for their vehicles. Thirty-four percent of car owners say they feel the need to take<a href="http://www.marketingforecast.com/archives/9943">Read the Rest...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Churches Have Significant Opportunity to Help People Identify What Makes for Transformational Change in 2011</title>
		<link>http://www.marketingforecast.com/archives/9385</link>
		<comments>http://www.marketingforecast.com/archives/9385#comments</comments>
		<pubDate>Wed, 12 Jan 2011 20:00:17 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[church/religion]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[New Year's resolutions]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9385</guid>
		<description><![CDATA[As consumers shift from holiday mode into the month of January, a new survey from the Barna Group explores what Americans describe as their New Year's resolutions. More than 90 million adults (41%) say they will make such personal pledges in 2011, representing roughly two-fifths of the nation’s population.  When it comes to the types of resolutions people make, Americans not surprisingly focus on self-oriented changes. Among those planning to make resolutions, the top pledges for 2011 relate to weight, diet and health (30%); money, debt and finances (15%); personal improvement (13%); addiction (12%); job and career (5%); spiritual or church-related (5%); and educational (4%). Personal improvement responses included being a better person; giving more; having more personal or leisure time; organizing their life or home; and having a better life in general.  Churches and faith communities have a significant opportunity to help people identify what makes for transformational change and how to best achieve those objectives – especially by relying on goals and resources beyond their individualism, according to David Kinnaman, president of the Barna Group.
]]></description>
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		<item>
		<title>New Trends in Healthcare Will Put Consumers Back in Control of Their Own Health, Wellness</title>
		<link>http://www.marketingforecast.com/archives/9283</link>
		<comments>http://www.marketingforecast.com/archives/9283#comments</comments>
		<pubDate>Fri, 07 Jan 2011 20:00:57 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[healthcare trends]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9283</guid>
		<description><![CDATA[The Radial Group's new 2011 Health and Wellness Trend Report identifies some of the top healthcare trends predicted for the new year.  According to Leslie Nolen, president of The Radial Group, "Self-care, DIY healthcare trends, back-to-basics fitness and Lifestyle Change 2.0 trends" will put consumers back in control of their own health and wellness in 2011. Some of the key healthcare trends anticipated for 2011 include the evolution of health recommendations into mandates; the emergence of a back to basics mentality that will emphasize simplicity and self-reliance over complexity; as well as a more comprehensive "Lifestyle Change 2.0" approach that will offer solutions that solve consumer problems by integrating all the tools of health and wellness: fitness, nutrition, mind-body practices, and conventional, complementary and alternative medicine.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Usage of Barcode Technology Increasing Significantly</title>
		<link>http://www.marketingforecast.com/archives/7872</link>
		<comments>http://www.marketingforecast.com/archives/7872#comments</comments>
		<pubDate>Wed, 20 Oct 2010 19:41:00 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[barcode scanning]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=7872</guid>
		<description><![CDATA[A new report from barcode technology provider ScanBuy offers new insight into barcodes usage based on its own platform data.  By downloading barcode scanning apps, users with a camera phone can get product information, coupons or other content via tags placed on product packaging, print ads or outdoor signs.  Looking at user demographics, the study found that half of barcode users are ages 35 to 45 and skew male, reflecting the smartphone and early-adopter populations.  Industry analyst note that barcodes have given retailers, packaged goods companies and brands the tools to deliver content and promotions on mobile devices. That ease of navigation, along with the explosive growth of SmartPhones is currently driving exponential adoption.]]></description>
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		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for TV/Electronics Stores</title>
		<link>http://www.marketingforecast.com/archives/7044</link>
		<comments>http://www.marketingforecast.com/archives/7044#comments</comments>
		<pubDate>Wed, 01 Sep 2010 20:54:47 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=7044</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for TV/Electronics Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * HDTVs are poised for large growth: While 65% of U.S. homes have HDTVs (compared to 13% in 2009),  more homes are now purchasing HDTVs as secondary sets.
    * Advertisers should take note of consumers' interest in online shopping for electronics: Approximately 49% of consumers shop for electronics via the Internet, an 8% increase from 2005.
    * A future opportunity for these retailers is demand for 3D TVs: 25% of U.S. online adults plan to buy a 3DTV within three years. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Colleges, Universities, and Professional Schools</title>
		<link>http://www.marketingforecast.com/archives/6551</link>
		<comments>http://www.marketingforecast.com/archives/6551#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:06:13 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[challenges opportunities]]></category>
		<category><![CDATA[colleges]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[universities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6551</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Colleges, Universities, and Professional Schools. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * Traditionally, colleges and universities target the young adult population. However they also extend programs to adult learners through continuing education and online programs. These programs are expected to expand after 2010, which is when the demographic dip in the number of traditional college-age students will occur.
    * Increases among first-time full-time enrollment in colleges/universities/trade schools in 2008 Hispanics (+15%).
    * Only about 38% of veterans used education benefits in 2007-08, but that is expected to increase due to the Post-9/11 Veterans Educational Assistance Act of 2008 that went into effect in August 2009.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6551/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Media Formats to Offer Expanded Reach</title>
		<link>http://www.marketingforecast.com/archives/4240</link>
		<comments>http://www.marketingforecast.com/archives/4240#comments</comments>
		<pubDate>Mon, 25 Jan 2010 07:00:35 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4240</guid>
		<description><![CDATA[As consumers continue to shift their attention to new media and as more outlets become available, marketers have expressed concern about dilution of ad effectiveness. After all, how much media can a consumer engage with on a daily basis? Studies that measure effectiveness and dilution often neglect to account for a key fact: Today’s consumers are more likely to multi-task than ever before.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4240/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kids Think Eyeglasses Make Them Look Smarter</title>
		<link>http://www.marketingforecast.com/archives/4235</link>
		<comments>http://www.marketingforecast.com/archives/4235#comments</comments>
		<pubDate>Thu, 21 Jan 2010 20:00:49 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[kids]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4235</guid>
		<description><![CDATA[According to a new study for Glassesshop from EnjoyVisionLife, wearing a pair of glasses not only can make young people more stylish, it can make them look smarter. On average, two thirds of the participating children said they thought that kids wearing glasses looked smarter than kids do not wear glasses. 57% of the participants said they thought kids with glasses appeared to be more honest. Both kids with and without glasses thought kids who wear glasses looked smarter. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4235/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Opportunities/Challenges Ahead for Kitchen Supply/Cookware/Gourmet Stores</title>
		<link>http://www.marketingforecast.com/archives/2921</link>
		<comments>http://www.marketingforecast.com/archives/2921#comments</comments>
		<pubDate>Mon, 12 Oct 2009 20:57:42 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[Cookware]]></category>
		<category><![CDATA[Gourmet Stores]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[Kitchen Supply]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2921</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Kitchen Supply/Cookware/Gourmet Stores. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2921/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Majority of Americans Use Internet to Help Cope with Recession</title>
		<link>http://www.marketingforecast.com/archives/2494</link>
		<comments>http://www.marketingforecast.com/archives/2494#comments</comments>
		<pubDate>Fri, 04 Sep 2009 14:14:54 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2494</guid>
		<description><![CDATA[Approximately 69% of all American adults - fully 88% of internet users - have gone online to get help with personal economic issues that have arisen in the recession and to gather information about the origins and solutions to national economic problems.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2494/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Salon/Spa Owners Report Improvement in Service Sales, Optimistic About Sales Growth in the Months Ahead</title>
		<link>http://www.marketingforecast.com/archives/2476</link>
		<comments>http://www.marketingforecast.com/archives/2476#comments</comments>
		<pubDate>Thu, 03 Sep 2009 13:58:07 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2476</guid>
		<description><![CDATA[The outlook for the salon and spa industry was up slightly in the second quarter, according to the Professional Beauty Association's Performance Index, which surveys 700 salons and spas nationwide. The outlook for the salon/spa industry improved in the second quarter, as the Professional Beauty Association’s Salon/Spa Performance Index registered a solid gain.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2476/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Study: Mental Fatigue Might Boost Reception of Ad Messages, Encourage Likelihood to Buy</title>
		<link>http://www.marketingforecast.com/archives/2315</link>
		<comments>http://www.marketingforecast.com/archives/2315#comments</comments>
		<pubDate>Tue, 25 Aug 2009 14:26:23 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2315</guid>
		<description><![CDATA[New research in a forthcoming issue of the Journal of Marketing Research suggests that during times of the day when consumers are tired or worn out, exposure to advertising can increase the confidence consumers have about their attitudes about an advertised brand - and those with positive feelings might be more inclined to make a purchase.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nearly Half of Employers Research Job Candidates Using Social Networks</title>
		<link>http://www.marketingforecast.com/archives/2283</link>
		<comments>http://www.marketingforecast.com/archives/2283#comments</comments>
		<pubDate>Mon, 24 Aug 2009 14:36:17 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2283</guid>
		<description><![CDATA[As social networking grows increasingly pervasive, more employers are utilizing these sites to screen potential employees. Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, up considerably from 22% in 2008. Another 11% plan to start using social networking sites for screening.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumers are Drawn to E-Reader Convenience, but Prefer Tactile Experience</title>
		<link>http://www.marketingforecast.com/archives/2052</link>
		<comments>http://www.marketingforecast.com/archives/2052#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:15:35 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=2052</guid>
		<description><![CDATA[E-reader adoption is on the increase, and they continue to pique interest among consumers, but according to a new report from leading market research company The NPD Group there is still some consumer convincing to be done. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2052/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ROI, BOGO, and Coupons</title>
		<link>http://www.marketingforecast.com/archives/1538</link>
		<comments>http://www.marketingforecast.com/archives/1538#comments</comments>
		<pubDate>Mon, 13 Jul 2009 09:57:55 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[trade promotion]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1538</guid>
		<description><![CDATA[Measuring ROI (return on investment) for advertising and marketing expenditures has never been easy. But as budgets and sales shrink, manufacturers continue to look for ways to prove that their promotional tactics are working. Consumer Goods Technology recently analyzed which type of manufacturers have the most success with specific trade promotion strategies. Their findings might surprise you, or at least lead you to adjust your plans.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Spas and Salons Need to Get Social: Younger Demographics Influenced by Social Media</title>
		<link>http://www.marketingforecast.com/archives/1502</link>
		<comments>http://www.marketingforecast.com/archives/1502#comments</comments>
		<pubDate>Tue, 30 Jun 2009 15:44:38 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1502</guid>
		<description><![CDATA[The latest Media Influence on Consumer Choice, cover Hair &#038; Spa Services shows that 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>U.S. Dieters Look Online for Guidance: 65% Influenced by Online Comments, Reviews</title>
		<link>http://www.marketingforecast.com/archives/1460</link>
		<comments>http://www.marketingforecast.com/archives/1460#comments</comments>
		<pubDate>Tue, 23 Jun 2009 19:06:15 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1460</guid>
		<description><![CDATA[Online comments and product reviews influenced 65% of U.S. adults who recently used a diet or weight loss program, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Business Filings Jump</title>
		<link>http://www.marketingforecast.com/archives/1441</link>
		<comments>http://www.marketingforecast.com/archives/1441#comments</comments>
		<pubDate>Fri, 19 Jun 2009 09:20:29 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[new business filings]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1441</guid>
		<description><![CDATA[Earlier this year, trend watchers predicted a rapid rise in businesses serving the green energy markets. E-records were projected to be another hot trend. And just this month,Reinier Evers at Trendwatching.com highlights the rapid growth of businesses that offer ways to enforce  "foreverism" between consumers and between consumers and businesses:  Think Twitter and LinkedIn. Trend watching certainly makes a great topic for blog posts and speculative conversation about where we're headed culturally but what is really going on in the world of business formation?]]></description>
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