Marketing Forecast from Ad-ology

Traditional media influenced more than 30 percent of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year.

Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.

Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks. More than one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study. Overall, online media was slightly more influential than traditional media across all demographics, with bank and financial service Web sites having the most influence.

Nearly 30% of higher-income consumers said social media influenced their choice of home maintenance or repair services, a markedly higher percentage than other income groups, according to a new study by Ad-ology Research. Across all demographics, positive and negative comments were the most influential types of social media. For other online media types, ratings Web sites were the most influential, followed by contractors’ Web sites. “Social media usage is growing across all demographics and can clearly be a way to reach some very lucrative audiences,” said C. Lee Smith, president and CEO of Ad-ology Research.

Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks. More than one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.

Nearly 30% of higher-income consumers said social media influenced their choice of home maintenance or repair services, a markedly higher percentage than other income groups. The Ad-ology Research study also found this group had notably high reports of recent maintenance services performed.