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	<title>Marketing Forecast from Ad-ology &#187; Media Influence</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>New Study Shows Need for Banks, Financial Services to Market Online</title>
		<link>http://www.marketingforecast.com/archives/3902</link>
		<comments>http://www.marketingforecast.com/archives/3902#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:00:12 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3902</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More Consumer Spending logothan one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Influences Consumers&#8217; Choice of Real Estate Services</title>
		<link>http://www.marketingforecast.com/archives/3493</link>
		<comments>http://www.marketingforecast.com/archives/3493#comments</comments>
		<pubDate>Tue, 24 Nov 2009 20:00:35 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3493</guid>
		<description><![CDATA[Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.  Of online, social, and traditional media, online media had the most influence across all demographics.  Real estate agency Web sites were the most influential online media. The lucrative 25-to-34 age group was noticeably more influenced by video than other age groups. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Higher Education Survey:  College Web sites Biggest Media Influence for 18-24 year olds</title>
		<link>http://www.marketingforecast.com/archives/3327</link>
		<comments>http://www.marketingforecast.com/archives/3327#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:58:22 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[university]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3327</guid>
		<description><![CDATA[More than 40% of recently surveyed 18 to 24 year olds said a college or university Web site was the most influential media when choosing a college.  Social networks were also influential, cited by a quarter of that demographic in the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery</title>
		<link>http://www.marketingforecast.com/archives/3214</link>
		<comments>http://www.marketingforecast.com/archives/3214#comments</comments>
		<pubDate>Thu, 05 Nov 2009 20:00:03 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[online media]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[traditional media]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3214</guid>
		<description><![CDATA[Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers.  The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited "a restaurant they had not visited before" in the last year.  Online media influenced 40% of recent restaurant visitors, with restaurant Web sites having the most influence.  Traditional media proved more effective than social media for these consumers.  Twenty-seven percent were influenced by newspaper, and 25.4% said the same for direct mail. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Real Estate Survey:  Social Media Influences Real Estate Services Choice for Higher-income Consumers</title>
		<link>http://www.marketingforecast.com/archives/3257</link>
		<comments>http://www.marketingforecast.com/archives/3257#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:35 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3257</guid>
		<description><![CDATA[Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal</title>
		<link>http://www.marketingforecast.com/archives/3132</link>
		<comments>http://www.marketingforecast.com/archives/3132#comments</comments>
		<pubDate>Fri, 30 Oct 2009 20:00:20 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[online media]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3132</guid>
		<description><![CDATA[Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers.  The Fall 2009 Ad-ology Media Influence on Consumer Choice  survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.  "The growing influence of online media has created the opportunity for price-sensitive consumers to shop beyond their own backyard," said C. Lee Smith, president and CEO of Ad-ology Research. "Dealerships must promote themselves consistently because they have more competition than might be readily apparent," Smith said. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery</title>
		<link>http://www.marketingforecast.com/archives/3147</link>
		<comments>http://www.marketingforecast.com/archives/3147#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:43:38 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3147</guid>
		<description><![CDATA[Traditional media influenced more than 30 percent of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers.  The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Ad-ology Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal</title>
		<link>http://www.marketingforecast.com/archives/3070</link>
		<comments>http://www.marketingforecast.com/archives/3070#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:45:52 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[lease]]></category>
		<category><![CDATA[purchase]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3070</guid>
		<description><![CDATA[Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers.  The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3070/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Study Shows Need for Banks, Financial Services to Market Online</title>
		<link>http://www.marketingforecast.com/archives/2822</link>
		<comments>http://www.marketingforecast.com/archives/2822#comments</comments>
		<pubDate>Wed, 07 Oct 2009 20:00:47 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[online banking]]></category>
		<category><![CDATA[online media]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2822</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More than one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study. Overall, online media was slightly more influential than traditional media across all demographics, with bank and financial service Web sites having the most influence. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nearly 30% of Higher-Income Consumers are Influenced by Social Media</title>
		<link>http://www.marketingforecast.com/archives/2814</link>
		<comments>http://www.marketingforecast.com/archives/2814#comments</comments>
		<pubDate>Mon, 05 Oct 2009 20:00:46 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[home maintenance]]></category>
		<category><![CDATA[repair services]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2814</guid>
		<description><![CDATA[Nearly 30% of higher-income consumers said social media influenced their choice of home maintenance or repair services, a markedly higher percentage than other income groups, according to a new study by Ad-ology Research.   Across all demographics, positive and negative comments were the most influential types of social media.  For other online media types, ratings Web sites were the most influential, followed by contractors' Web sites.  "Social media usage is growing across all demographics and can clearly be a way to reach some very lucrative audiences," said C. Lee Smith, president and CEO of Ad-ology Research.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banking Survey: Social Media, Online Video Influences Bank Choice for 18 to 24 years olds</title>
		<link>http://www.marketingforecast.com/archives/2763</link>
		<comments>http://www.marketingforecast.com/archives/2763#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:19:59 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2763</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More than one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Home Maintenance Survey:  Nearly 30% Higher-Income Consumers are Influenced by Social Media</title>
		<link>http://www.marketingforecast.com/archives/2684</link>
		<comments>http://www.marketingforecast.com/archives/2684#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:41:08 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[consumer research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2684</guid>
		<description><![CDATA[Nearly 30% of higher-income consumers said social media influenced their choice of home maintenance or repair services, a markedly higher percentage than other income groups.  The Ad-ology Research study also found this group had notably high reports of recent maintenance services performed.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Survey: Online Media Has Biggest Influence  on Travel, Vacation Choices</title>
		<link>http://www.marketingforecast.com/archives/2411</link>
		<comments>http://www.marketingforecast.com/archives/2411#comments</comments>
		<pubDate>Tue, 01 Sep 2009 14:34:05 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[amusement parks]]></category>
		<category><![CDATA[conecerts]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[vacations]]></category>
		<category><![CDATA[zoos]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2411</guid>
		<description><![CDATA[Thirty-nine percent of recent travelers say online media influenced their choice of travel services, with hotel/B&#038;B Web sites having the most influence, according to Ad-ology Research. Online content also influenced 34% of visitors to local attractions like amusement parks, zoos, and concerts.]]></description>
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