Marketing Forecast from Ad-ology

Value and practicality are at the core of any shopping experience, but beyond the basics, shoppers are looking for self identification and novelty. Moreover, retail relevance factors vary significantly by age with the biggest difference between Gen Y and Boomers. For the next generation of shoppers, shareability of the experience is much more important, as the ideal shopping experience is both self-affirming and social.

Ad-ology Research recently updated their Industry Marketing Insights report for Pet Groomers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44% trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77% would be willing to boycott if misled, according to a new study conducted by Cone Communications.

Ad-ology Research recently updated their Industry Marketing Insights report for Golf Courses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

According to a recent survey, 44% of women buy skincare or cosmetic products that promote their antioxidant content. American consumers have come to regard health and beauty care products as extensions of the foods they eat and the nutritional supplements they take. Thus, antioxidant products are expected to experience tremendous growth over the next ten years.

E-commerce sales continue to grow rapidly, having topped $200 billion in 2011. As consumers transfer their shopping habits to mobile devices and e-commerce Web sites, retail businesses must adapt their business models to one of the most profound transitions ever for the industry. Forrester Research expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016.