Marketing Forecast from Ad-ology

As the number of consumers purchasing and using tablets continues to grow, so do expectations for what the web experience should be like on their new devices. eMarketer estimates that the number of tablet users in the U.S. alone will climb to 89.5 million in 2014, from 54.8 million this year. According to a recent survey, 69% of those polled wanted websites to load in 2 seconds or less on tablets.

Away-from-home soup and salad purchases are on the rise, as consumers seek light, healthy and affordable fare. A variety of portion sizes featuring soup/salad options on different areas of the menu allows consumers to tailor their meal specifically to their needs. According to Technomic, 62% of consumers now order soup at least occasionally during restaurant visits, up from 43% just two years ago.

Consumers are still giving to their favorite charities and causes in the U.S. But with so many of these nonprofit organizations struggling because of cutbacks from government agencies, the need to raise cash to fund their programs is growing. New research has just been released that shows the best ways for nonprofit groups to promote themselves and their need for donations.

Ad-ology Research recently updated their Industry Marketing Insights report for Jewelry Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

U.S. pet industry sales reached $56.67 billion in 2011, up from $54.56 billion in 2010. Natural, organic, and eco-friendly products continue to advance, as do pet health products and services including medications, supplements, and insurance. The U.S. pet industry is poised for continued growth as more pet owners consider their pets to be “part of the family.”

For consumers concerned about the price of gasoline and about the environment, a hybrid car would be seem to be perfect solution. Manufacturers have been doing their part to increase the types of models available. But consumers aren’t always so anxious to purchase hybrids.