Marketing Forecast from Ad-ology

According to a recent Bazaarvoice study, those aged 55-64 and 65 and over were much more likely to report satisfaction with their online than offline purchases. Most customer feedback comes from purchasers in the 35 to 65+ age range, says the report. Across the board, data shows that in-store shoppers are less satisfied with the products they purchase in stores, compared to those who buy online.

Healthcare marketers, especially pharmaceutical companies, have a love-hate relationship with social media. Consumers have made searching and talking about health problems one of the top online categories. But healthcare providers have been hesitant about engaging in social media because of privacy concerns and the need to provide full disclosure with respect to medication.

According to a new national survey, almost half of Americans are not wearing sunglasses, which can lead to serious eye problems. While 85% of Americans feel eye protection is a major component of their overall good health, less than two thirds are wearing eye protection consistently while outdoors, and only about a third of those age 18-24 do so.

While overall the U.S. population has good levels of vitamin A and folate in the body, some groups still need to increase their levels of vitamin D and iron, according to a new report from the CDC. “…higher deficiency rates in certain age and race/ethnic groups are a concern and need additional attention,” according to Christine Pfeiffer, lead researcher in the Division of Laboratory Sciences in CDC’s National Center for Environmental Health.

Ad-ology Research recently updated their report for Health/Natural Food Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Tanning Salons. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: