Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Beef and Pork Wholesalers.

According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 month.

As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.

Nonprofit organizations can be forgiven if they don’t make marketing a top priority. Many of these entities are focused on delivering goods and services to their constituents and profit isn’t part of the game plan. But in a challenging economic climate, nonprofits might find themselves competing for donations and clients. Developing and executing a good marketing strategy could lead to improved operations for these enterprises.

Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Despite the recent high-profile cruise ship disaster that took place off the coast of Italy, consumers will still be looking to book passage to their favorite destination. The industry has changed somewhat as a result of the recession and this has implications for marketing. Service providers looking to fill cabins may embark on some new types of promotion in 2012.