Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Bus and Other Transit Systems. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers at all income levels have been splurging on indulgences while paring down on many basic household expenses, according to industry data for the last year. Analysts suggest these changes could signal a permanent change in consumer buying patterns. Indeed, the changes and challenges represented in this new kind of consumer will continue to keep retailers on their toes and, perhaps, force them to rethink how they approach their business.

Consumers have successfully navigated to the online world for discovering and purchasing recorded music. But they are strongly attached to the concept of owning versus renting music. Music marketers must keep this consumer attitude in mind as they promote their offerings.

Ad-ology Research recently updated their Industry Marketing Insights report for Exercise/Fitness Equipment Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Despite a shaky economy, Americans still want to party and will spend to celebrate the season this year. According to a new survey by Interclick, median spending for holiday parties will be $350 per party, with overall spending potentially topping $3 billion this year. Christmas/Holiday party hosts report a median spend of $480 per party, compared to Halloween ($280 per party) and New Year’s Eve ($300 per party).

More than half of U.S. children and adults have never received music education, though a majority (68%) thinks it’s important, says a new IBOPE Zogby poll commissioned by Primrose Schools. Over 70% of adults recognize that music education enhances children’s music appreciation, cognitive development and creativity. Early, consistent exposure to music has been found to support musical ability, language development, motor coordination, social skills and learning.