Marketing Forecast from Ad-ology

The use of technology for shopping by 18-25 year olds is significantly overrated, according to new research from LIM College. In fact, more than 68% of the 18-25 year olds surveyed “prefer to shop in stores than online for apparel and shoes.” However, they are using the Web for gathering information — with 66% using the Web to browse and compare prices.

Ad-ology Research recently updated their Industry Marketing Insights report for the Security Guard Industry. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Auto makers and dealers have long relied on repeat business to drive a significant portion of their sales. But lately, more consumers are switching brands. These defections have caught the auto makers’ attention and they’re changing their promotional strategies to appeal to both old and new customers.

Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

While brides still know best and are sticking to their budgets, the 2012 “What’s on Brides’ Minds” survey uncovers new trends that are beginning to take shape, such as sharing resources. For the last two years, more than a third of brides (38% in 2011, 36% in 2010) have considered buying a second dress to wear for the wedding reception. While brides continue to cut back, they are less likely to cut spending on reception essentials including venue, decor and alcohol.

According to NRF’s 2012 Valentine’s Day Consumer Intentions and Actions survey, the average person celebrating the holiday will shell out $126.03, up 8.5% over 2011 and the highest in the survey’s 10-year history. Total spending is expected to reach $17.6 billion. Discount stores are expected to see the most traffic, but tablet owners will also make a mark; more than half of all tablet owners (53.8%) will use their device to research products, compare prices, redeem coupons, look up retailer information or purchase products.