Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Closet/Garage Organizing System Installers.

As consumers to continue to hear about energy-efficient vehicles, many have indicated their interest in plug-in hybrid electric vehicles (PHEVs). The most recent survey from Pike Research indicates a significant rise in the number of consumers, now at nearly 50%, who are “extremely or very interested in purchasing a PHEV with a 40-mile range on a single charge.”

Ad-ology Research recently updated their Industry Marketing Insights report for Stereo Specialty Stores.

More consumers are turning to online sources for answers to their questions about medical conditions. This trend is making the online world a popular place for pharmaceutical firms to increase their marketing budgets. As consumers are gathering information on everything from hearts conditions to diabetes, they are also paying attention to advertising.

A few key events will combine in 2010 to increase revenue in the spot TV market. The Television Bureau of Advertising (TVB) expects to see next year’s revenues grow between 3.6% to 6.1%. Chris Rohrs, TVB president, expects both the automotive and political sectors to drive much of this growth.

There’s no denying that consumers are increasing the time they spend on social networking sites. For marketers of consumer products, this trend offers a great opportunity to reach female shoppers. But according to a joint study by ad:tech Chicago and Q Interactive that was recently presented at an industry conference, companies that are trying to enhance their brands via social networks risk alienating consumers with their current strategy.