Marketing Forecast from Ad-ology

Local and regional banks, along with credit unions, have a problem. These financial institutions are far less likely to offer the latest technologies to their clients and this is especially true of mobile banking. While a significant number of clients at these smaller financial institutions do not yet use new kinds of services, demographics are changing and to maintain market share, small banks and credit unions will need to begin promoting their mobile offerings.

A new report from the NPD Group called “E-Commerce Hot Topic,” examines consumers’ attitudes towards online shopping across retail categories. The category that most consumers reported having shopped for online in the past 12 months were books, stationery or office supplies, followed by apparel and consumer electronics. As social media continues to grow in importance, it should be an area where retailers focus on connecting with consumer

Ad-ology Research recently updated their Industry Marketing Insights report for Materials Recovery Businesses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Competition for convenience shoppers is increasing as grocery and other retail outlets are targeting these on-the-go consumers. These retail outlets are increasingly filling the needs of consumers looking for a convenient location, a quick grab-and-go purchase, and long hours of operation. Non-traditional outlets are also winning convenience consumers’ visits on price, selection, quality, and value – attributes that may not typically be associated with convenience stores.

U.S. consumers haven’t been going out to quick-serve restaurants (QSRs) in big numbers for breakfast. But several leading chains have identified the breakfast category as a key opportunity for growth. To generate more business and to steal market share from competitors, ad budgets are getting pumped up.