Marketing Forecast from Ad-ology

As the housing market continues to struggle, builders are seeking demographic groups that represent potential buyers. Consumers in the 55+ demographic comprise one segment that might be willing to purchase a new home, if the price and the amenities are right. According to jointly funded research by the National Association of Home Builders and MetLife Mature Market Institute, up to 12% of consumers in this group plan to buy a home and about 26% are undecided about their future purchase plans.

Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways.

Online retailers are beginning to understand the importance of consumer reviews. Allowing shoppers to add their own reviews of products is a growing trend and one that will likely continue to be pervasive. According to a recent Nielsen study, 70% of shoppers said they trust consumer opinions posted on retail web sites. In order to motivate shoppers to contribute reviews, some retailers are experimenting with rewarding contributors with small incentives, such as sneak peeks or advance notices. Other retailers are incorporating social media such as Facebook or Twitter, allowing consumes to shift from casual user to active contributors.

As one of the biggest TV-viewing events of the year approaches, Super Bowl 44, retailers and manufacturers may wonder if the market for HDTVs holds any potential for growth. A study by the Leichtman Research Group indicates that while 50% of U.S. households currently have an HDTV, a sizeable portion of consumers still has an interest in making this purchase – sooner rather than later.

Ad-ology Research recently updated their Industry Marketing Insights report for Furniture Stores.

Consumers may have endless online shopping choices these days but they still enjoy driving to the mall. And while they’re shopping, they often visit the food court or other mall restaurants. Could mall operators improve their visitor traffic by promoting their dining options?